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Network & Connect at A Velocity Institute Meetup in Minneapolis, Boston and Chicago!
Over the next week, we will open registration for an unmatched set of events designed to bring the Velocity Institute members and the entire private brand industry together. The announcements will include both in-person and virtual events purpose-built to create unparalleled opportunities to network, engage, learn and grow. Today I am excited to announce the first three of those events our Velocity Institute Meetups. These FREE networking events will be held in Minneapolis, Chicago, and Boston and are designed to bring the industry together over cocktails and conversations. Please join me as we host private brand executives from Retailers,
Albertsons Soleil Redesign Brings Good Vibes to Summer
Albertsons Companies today announced the relaunch of Soleil Sparkling Water, marking a new era for the beverage Retail Brand (private brand) that introduces eight can packaging with updated, eye-catching artwork. The product line is now available nationwide, exclusively at Albertsons Cos. family of stores such as Safeway, Jewel-Osco, Acme and Shaw’s. Supported by an integrated marketing campaign titled, “That’s a Soleil Vibe,” the brand is leveraging TikTok, Spotify and social and digital creative components to reintroduce the voice and vibes of Soleil on a national scale. To celebrate the redesign, Soleil partnered with LA-based creative agency Library Collective to
Velocity Institute Announces 3 Groundbreaking Virtual Events.
Today I am excited to announce 3 groundbreaking new virtual events designed to bring the Velocity Institute members and the entire private brand industry together. The three new virtual events are laser focused on private brand: DESIGN 2022, TECH 2022 and STATE OF THE INDUSTRY 2022 join The Sustainability Summit and Meet Ups in Boston, Minneapolis and Chicago to round out an exciting slate of seven events to close out 2022. The list of Velocity Institute events includes: Sustainability Summit - Cincinnati, OH, October 18-19, 2022 MINNEAPOLIS Meet Up (Networking Event), August 25, 2022, The Local BOSTON Meet Up (Networking
Morrisons launches Redesigned ‘Counted’
UK grocer Morrisons has introduced a redesign of their ‘Counted’ private brand created by the agency StormBrands. Counted is the retailer's range that provides convenient, delicious and calorie-controlled alternatives to customers’ favorite meal solutions. In alignment with a refreshed brand positioning and evolving consumer trends around calorie-controlled diets, Morrisons briefed Storm to rejuvenate its ‘Counted’ offering across the entire range. The team needed to define a bold and vibrant identity that was powerful enough to stand out amidst the increasingly dynamic competition and appeal to a growing spectrum of lifestyle motivations and cross-generational entrants to the category. The agency explored
Join Velocity Institute for Meetups in Minneapolis, Boston and Chicago!
Over the next week, we will open registration for an unmatched set of events designed to bring the Velocity Institute members and the entire private brand industry together. The announcements will include both in-person and virtual events purpose-built to create unparalleled opportunities to network, engage, learn and grow. Today I am excited to announce the first three of those events our Velocity Institute Meetups. These FREE networking events will be held in Minneapolis, Chicago, and Boston and are designed to bring the industry together over cocktails and conversations. Please join me as we host private brand executives from Retailers,
Gorillas enters Private Brand
European rapid delivery retailer Gorillas announced this week the launch of Retail Brands (private brands) “Gorillas Daily”, “Gorillas Premium”, “Hot Damn” and “< start-up beer >” in its key markets of Germany, France, the UK, and the Netherlands. Gorillas will offer a unique and extensive assortment of around 50 products in 11 of the most demanded categories. The four brands have been developed based on customer insights to offer high-quality products that exceed category standards at a fair price. The first products will be available in the Gorillas app starting June 9th, with additional products being released over the course
Williams Sonoma Launches Seed & Harvest
Home retailer Williams Sonoma announced this week the launch of Seed & Harvest, a new Retail Brand (private brand) collection of flavorful food that prioritize providing customers with unprecedented transparency in ingredients and sustainable sourcing practices to accommodate various dietary, food or lifestyle preferences. As a result of these commitments to transparency and sustainability, the packaging of Seed & Harvest products will feature iconography that will assist customers in quickly identifying products that are vegan, vegetarian, gluten-free, kosher or dairy-free. Additionally, all Seed & Harvest products are refined sugar-free and all packaging of Seed & Harvest products are either compostable
The Home Depot Launches Stylewell Kids
Atlanta-based home improvement retailer Home Depot is introducing StyleWell kids, a new Retail Brand (private brand) range of on-trend and affordable home décor featuring fun designs for children. The launch collection includes more than 65 items, ranging from curated textiles, soft goods and bedroom/bathroom décor. The Home Depot will continue to expand the StyleWell Kids line throughout the year, with additional bedroom accents and wall décor launching this fall. StyleWell Kids is available exclusively on Home Depot.com. The collection currently offers more than 65 items ranging from cute sheet sets and comforters to shower curtains and quilts, but according to
Canadian Tire Launches First-Ever Activewear Brand “Forward With Design”
Canadian Tire Corporation (CTC) announced the launch of Forward With Design (FWD), its first-ever activewear Retail Brand (private brand) designed, developed and incubated in-house for active, on-the-go Canadians. Forward With Design apparel was built from the ground up in just over 900 days from concept ideation to full brand launch. On the heels of CTC's Better Connected strategy, the goals were to design and deliver world-class products that reinforce emotional connections with customers, and to create a brand that transitions seamlessly wherever life takes Canadians. "Knowing the lines between work and play are often blurred, Canadian Tire Corporation
Bed Bath & Beyond Launches Everhome For Every Home
Today Bed Bath & Beyond introduced its newest private brand Everhome, a casually sophisticated collection of bedding, bath linens and accessories, decor, and outdoor furnishings. Everhome offers a fresh approach to traditional design, with a coastal-inspired aesthetic that is easy and elegant. The Everhome assortment features warm and welcoming styles for everyday living, delivering lasting quality at accessible prices. Joe Hartsig, Executive Vice President and Chief Merchandising Officer at Bed Bath & Beyond "We're thrilled to launch our ninth Owned Brand, Everhome, as home design enthusiasts continue to refine their indoor and outdoor spaces with the changing
