Branding
Williams Sonoma Launches Seed & Harvest
Home retailer Williams Sonoma announced this week the launch of Seed & Harvest, a new Retail Brand (private brand) collection of flavorful food that prioritize providing customers with unprecedented transparency in ingredients and sustainable sourcing practices to accommodate various dietary, food or lifestyle preferences. As a result of these commitments to transparency and sustainability, the packaging of Seed & Harvest products will feature iconography that will assist customers in quickly identifying products that are vegan, vegetarian, gluten-free, kosher or dairy-free. Additionally, all Seed & Harvest products are refined sugar-free and all packaging of Seed & Harvest products are either compostable
The Home Depot Launches Stylewell Kids
Atlanta-based home improvement retailer Home Depot is introducing StyleWell kids, a new Retail Brand (private brand) range of on-trend and affordable home décor featuring fun designs for children. The launch collection includes more than 65 items, ranging from curated textiles, soft goods and bedroom/bathroom décor. The Home Depot will continue to expand the StyleWell Kids line throughout the year, with additional bedroom accents and wall décor launching this fall. StyleWell Kids is available exclusively on Home Depot.com. The collection currently offers more than 65 items ranging from cute sheet sets and comforters to shower curtains and quilts, but according to
Canadian Tire Launches First-Ever Activewear Brand “Forward With Design”
Canadian Tire Corporation (CTC) announced the launch of Forward With Design (FWD), its first-ever activewear Retail Brand (private brand) designed, developed and incubated in-house for active, on-the-go Canadians. Forward With Design apparel was built from the ground up in just over 900 days from concept ideation to full brand launch. On the heels of CTC's Better Connected strategy, the goals were to design and deliver world-class products that reinforce emotional connections with customers, and to create a brand that transitions seamlessly wherever life takes Canadians. "Knowing the lines between work and play are often blurred, Canadian Tire Corporation
Bed Bath & Beyond Launches Everhome For Every Home
Today Bed Bath & Beyond introduced its newest private brand Everhome, a casually sophisticated collection of bedding, bath linens and accessories, decor, and outdoor furnishings. Everhome offers a fresh approach to traditional design, with a coastal-inspired aesthetic that is easy and elegant. The Everhome assortment features warm and welcoming styles for everyday living, delivering lasting quality at accessible prices. Joe Hartsig, Executive Vice President and Chief Merchandising Officer at Bed Bath & Beyond "We're thrilled to launch our ninth Owned Brand, Everhome, as home design enthusiasts continue to refine their indoor and outdoor spaces with the changing
United Dairy Farmers Launches Premium Ice Cream Brand Main Avenue Creamery
Cincinnati-based dairy and convenience retailer United Dairy Farmers (UDF) has launched a new super-premium ice cream private brand, Main Avenue Creamery. The pints are now available in eight flavors at UDF stores for $4.99 each and in select grocery stores. Main Avenue Creamery, which is named for the road where UDF first opened a store in 1940. The launch is the company's first new brand in 40 years. The ice cream only uses simple ingredients and doesn't include any stabilizers or preservatives. "We've been working on this for a number of years trying to perfect the formula, and in
Brand Development Takes Spotlight in Day One of Velocity Conference
Speakers at the opening day of the Velocity Conference emphasized the crucial role of brand development in taking Private Brand business to the next level. Retailers from Wakefern Food Corp., Lowe’s Home Improvement and Party City were among those emphasizing the imperative of brand development during presentations to more than 200 attendees at the Charlotte Convention Center. Wakefern Advances Brands’ Reinvention Wakefern has experienced success in reinventing and growing its own brand portfolio during the pandemic, with brands including Bowl & Basket, Wholesome Pantry and Paperbird, said Chris Skyers, Vice President, Own Brands. Wakefern’s brands are outperforming in the market
The Velocity Conference is Here!
The Velocity Conference is Here!This afternoon, Monday May 16, we’re diving deep into the dynamic world of Retail Brand (private brand/private label), and we’re thrilled to present our packed Velocity Conference agenda for the historic return to in person events. The conference is overflowing with some of the biggest names and most exciting leaders in the industry. REGISTER NOW! We’ll be joined by some of the biggest names and the smartest and most prescient people in the industry, including Alberto Galvan at Albertsons, Brenda Lord at CVS Health, Chris Skyers at Wakefern, Sarah Dodd at Lowe’s Home Improvement, Bob Himler
The Velocity Conference Begins Monday!
On Monday May 16, we’re diving deep into the dynamic world of Retail Brand (private brand/private label), and we’re thrilled to present our packed Velocity Conference agenda for the historic return to in person events. The conference is overflowing with some of the biggest names and most exciting leaders in the industry. REGISTER NOW! We’ll be joined by some of the biggest names and the smartest and most prescient people in the industry, including Alberto Galvan at Albertsons, Brenda Lord at CVS Health, Chris Skyers at Wakefern, Sarah Dodd at Lowe’s Home Improvement, Bob Himler at Rite Aid and
Gopuff Introduces Bold Pizza Brand The Mean Tomato
Instant delivery retailer Gopuff, today announced the launch of The Mean Tomato, only at Gopuff, its new pizza-focused private brand and the first expansion of the retailer's freshly prepared food offering since opening Gopuff Kitchen. Customers can now order a quick lunch or midnight meal from The Mean Tomato alongside thousands of other essentials, alcohol, ice cream, drinks, snacks, and household cleaning products - and have it delivered instantly. “As a customer-first tech company, we are the best at delivering bold and unexpected experiences that we know our customers will love,” said Daniel Folkman, SVP of Business at Gopuff.
30+ Execs to Present at the Velocity Conference – 5.16-18
On May 16, we’re diving deep into the dynamic world of Retail Brand (private brand/private label), and we’re thrilled to announce our final packed Velocity Conference agenda for our historic return to in person events. The conference is overflowing with some of the biggest names and most exciting leaders in the industry. REGISTER NOW! We’ll be joined by some of the biggest names and the smartest and most prescient people in the industry, including Alberto Galvan at Albertsons, Brenda Lord at CVS Health, Chris Skyers at Wakefern, Sarah Dodd at Lowe’s Home Improvement, Bob Himler at Rite Aid and
