Branding
Smile & You Are Unstoppable – No 7
Walgreens Boots owned Retail Brand (private brand) No7 is launching a new campaign and limited-edition lipstick line created in partnership with agency, Free The Birds ahead of International Day of Happiness. The ‘Unstoppable Lip’ campaign celebrates the return of smiles in alignment with the end of mandatory face covering guidance in the UK. The teams work includes a new packaging, featuring the No7 logo and naming for the limited-edition lip-stick line, as well as consultation on social media assets, online content, point-of-sale comms, and experiential activations. At the center of the campaign is the ‘Universal Smiles’ brand world, an
Wild Harvest Debuts Fresh New Brand Design
Rhode Island-based UNFI and its Wild Harvest Retail Brand (private brand) is introducing a refreshed brand look designed to modernize shelf appeal for the entry-level organic shopper and reposition the brand with a sharper focus on family, ease and taste appeal. The new branding comes to life through a new logo and package design featuring vibrant shades and design elements that emphasize Wild Harvest’s commitment to organic farming and use of familiar ingredients. The new packaging also features the “Our Harvest Promise” seal and includes health callouts as applicable, such as gluten free and non-GMO project verified. “Wild Harvest is
Coles’ Sunset Series’ Vegan Private Brand Chocolate
Like supermarkets worldwide, Australian grocer and Vertex Award winner Coles has seen growth in “better for you” healthy food. Embracing the trend, Coles created a Retail Brand (private brand) vegan chocolate bar range that is both indulgent and healthier. The design for the new vegan chocolate bars takes inspiration from nature, from wild waters to dusty rocks; the colors, textures, and illustrations feel grounded and approachable, just as vegan chocolate should. Further, the gold foil on the packaging gives the bars a more indulgent cue. The Vegan, gluten-free, nut-free chocolate made with 65% cocoa embrace growing healthy eating habits. Australian
TASTEA Hype From Migros
Already iconic: German design agency WIN Creating Images developed TASTEA – M-Budget’s answer to the hype famous Rappers created by bringing out their own iced teas. The difference? TASTEA doesn’t need a celebrity to promote itself, it only needs one thing: Its own community! The Retail Brand (private brand) of Switzerland’s largest supermarket chain and retail company, Migros, let their fan community on social media decide which packaging design they prefer. For the online voting on Instagram and TikTok, The team developed two design routes with two different flavor variants each. At the end of 2021, M-Budget’s followers were able
Crate & Barrel Unveils The Kitchen by Crate
Late last week, Crate & Barrel launched its first in-house designed, Retail Brand (private label) collection of cookware, The Kitchen by Crate, in-stores and online. The collection brings customers design-forward, high-quality products and is the newest edition to the Crate & Barrel branded line of cookware which also includes bakeware, utensils, storage and more at an unbeatable value. With people spending more time than ever in the kitchen, Crate & Barrel saw an opportunity to help customers purposefully use this space. By developing and incorporating materials like the exclusive copper EvenCook Core™ for its cookware, Crate & Barrel's line is
Amazon Launches New Sustainable Brand AWARE
This week, Amazon launched Amazon Aware, a new Retail Brand (private brand) of sustainable, environmentally friendly products. Available in the United States, Canada, and Europe, Aware initially includes three categories of everyday essentials: beauty, apparel, and household goods. At launch, the brand includes a little more than 50 products with planned growth throughout 2022. Amazon Aware is broken down into four main categories you can navigate — you can also filter by types of eco-friendly measures, including products made from recycled and organic materials. ApparelBeauty and skin care Bedding and bath Household essentials “This is really about making progress over
Spar Reveals Bright Side Of Wine
For a new wine Retail Brand (private brand), Dutch retailer SPAR, needed a new brand identity that embraces the happy moments together and helps choosing the right wine. Making the right choice when it comes to wine can be complicated: origin, grape variety, which meal will be accompanied and what can I expect from the taste. The new Brand created by Dutch agency Yellow Dress Retail is called The Bright Side of Wine. That being said, it is no longer necessary to go to exclusive wine boutiques in order to get a decent wine. Over the last few years, Supermarkets
Inside Trader Joe’s Delicious Designs
In this episode of Inside Trader Joe’s, the retailer chats with the folks who design the packages and labels for your favorite Trader Joe’s Retail Brand (private brand) products, as well as one of the people who makes sure all the information on that package or label is accurate. Ever wonder where the inspiration for the design of the Instant Cold Brew Coffee jar came from? Whose pets are on the treat packages? Or who the heck decides what a serving size is? This, Inside Trader Joe’s podcast, is the episode for you!
Grove Collaborative Inspires with Superbloom
The new skincare Retail Brand (private brand) from Grove Collaborative Superbloom features exciting watercolors and vibrant gradient hues. The brand designed by Hatch Design is based on the powerful natural ingredients found within. As a result, the watercolor-inspired bottles instantly brighten and give a glimmer of brilliance. Superbloom is made with the latest botanical science and clean ingredients, the brands 100% vegan formulas are carefully crafted to defend your skin from modern aggressors like pollution, blue light, and free radicals. Brighten, tighten, and protect your skin with some of the most powerful plants on earth. Watercolor was used to create
Retail Brands Institute Boldly becomes the Velocity Institute.
Greetings, I want to share a new and exciting development. You probably know that the Retail Brands Institute (RBI) has used the tag line “Be Bold" to help drive the industry to push its envelope. As we began planning for this year’s return to in-person events with the Velocity Conference and Expo, our team started to ask, ‘Have we been bold enough?” The name Retail Brands Institute was an important step forward, signaling the importance of Brand, but it was not the final step. So today RBI is pushing its own envelope with a name change that will leverage
