Branding
Walmart Launches Love & Sports with Designer Michelle Smith and Fitness Superstar Stacey Griffith
Late last week, Walmart announced the launch of a new Retail Brand (private brand), Love & Sports. The new brand is an activewear and swim collection created with renowned fashion designer Michelle Smith and superstar indoor cycling instructor Stacey Griffith.Love & Sports features vibrant, high-performance fabrics and details in a blend of fresh, fashion-forward gym to street styles and trims. At its core, it’s an energetic brand inspired by bold, iconic, vintage athletic style that optimizes comfort and durability. The Swim collection will start arriving in the coming days. Collections will drop seasonally, with new additions like footwear and accessories arriving
Meijer Launches Intimate Apparel Brand Tranquil & True
The Tranquil & True line of intimates and sleepwear aligns with the retailer's ongoing commitment to diversity and inclusion within fashion. For example, its Confidence Beyond Measure campaign features diverse models across size, shape, race, age and ability. Launched in September 2020 for women's apparel, the campaign expanded a year later to feature more inclusive models for men's and kid's apparel, as well as to ensure all customers see themselves represented at Meijer. In 2016, Meijer became the first major retailer to remove its women's plus size department and instead put clothing from sizes XS to 3X all on the same rack for
Announcing the Final Agenda for the Velocity Conference + Expo 2022
On May 16, we’re diving deep into the dynamic world of Retail Brand (private brand/private label), and we’re thrilled to announce our final packed Velocity Conference agenda for our historic return to in person events. The conference is overflowing with some of the biggest names and most exciting leaders in the industry. REGISTER NOW! We’ll be joined by some of the biggest names and the smartest and most prescient people in the industry, including Alberto Galvan at Albertsons, Brenda Lord at CVS Health, Chris Skyers at Wakefern, Sarah Dodd at Lowe’s Home Improvement, Bob Himler at Rite Aid and Susan
Sam’s Club Reinvents Member’s Mark with Sustainable Ambitions
Sam’s Club members are increasingly looking for quality and value, as well as for items that are on-trend and offer sustainable qualities. In response to this feedback and in line with its obsession for delivering items and experiences its members desire, the retailer has announced that it is evolving its Member’s Mark Retail Brand (private brand) to become a purpose-driven brand. Throughout the past two years, Sam’s Club has worked behind the scenes to strengthen its Member’s Mark assortment. It has launched, renovated, and reformulated more than 1200 items since 2020, and as a result, more and more members
Misfit Markets Launches First Private Brand – Odds & Ends
Misfits Market, the online grocery platform focused on accessibility, affordability, and sustainability, launched its first-ever Retail Brand (private brand), Odds & Ends. The launch of Misfits Market’s new brand – which currently includes pantry staples such as coffee and snacks like nuts, dried fruit, and dark chocolate-covered mini pretzels – ensures Misfits Market’s customers can easily stock up on all of their favorite high-quality, affordable groceries during their weekly shop. In contrast to other private brands that focus only on affordability, many of Misfits Market's Odds & Ends products have also been specifically designed to address supply chain inefficiencies. By
Netto Marken-Discount Launches Organic Brand Naturkind
German discount supermarket chain Netto Marken-Discount has introduced the new Retail Brand (private brand) Naturkind. The new brand was created to focus on strengthening the retailer's organic product portfolio. The brand offers quality organic products with holistic sustainability standards at a reasonable price. Each item is sourced from 100% controlled organic farming and produced in harmony with nature, animals, and people. According to the current ECO-Barometer of the German Federal Ministry of Food and Agriculture, 38% of those surveyed stated for the year 2021 that they often (33%) or exclusively (5%) buy organic products. Looking to the future, 47% of
Aldi All Day with new Merch!
U.S. fans of the discount grocer ALDI are excited to learn the news that the retailer is releasing a new Merch. The limited-time-only Aldi branded collection of ALDI Finds will become available on April 20 and include:ALDI Food Market PlaysetALDI Super Fan Activity BookHydration BottlesKeychain Coin HoldersPajama SetsSlidesSocks
Waitrose Attorneys Challenge Asda’s Just Essentials
Just one day after we announced the launch of the new Just Essentials by ASDA Retail Brand (private brand) British retailer Waitrose has launched a legal challenge against the new sub-brand. Waitrose, attorneys are claiming that Asda’s new sub-brand infringes on the trademark of their Essential Waitrose sub-brand.A spokesperson for Waitrose said: ‘We were surprised to hear that Asda is launching an essentials range as the Essential Waitrose brand has been in use since 2009 and has built up a strong reputation for value, quality and higher welfare standards in that time. As we’ve also protected the name as a
Asda launches new ‘Just Essentials’
UK retailer Asda today confirmed it will launch the largest budget-friendly essentials Retail Brand (private brand) range in the market to help millions of families fight rising living costs. ‘Just Essentials by Asda’ comprises 300 products, 50% more than the Smart Price Range it will eventually replace, while still offering customers the same great value. Products will arrive in store from May onwards and will be rolled out across the summer. The new range will span all key categories including fresh meat, fish and poultry, bakery, frozen, and all cupboard staples so that families can create their favorite meals,
Thrive Market’s New Planet-Friendly Cleaning Brand, Rosey
Thrive Market, the membership-based Vertex Award winning retailer of natural and organic foods, has launched Rosey — its very own planet-friendly cleaning Retail Brand (private brand) that hopes to redefine the way we think about caring for our homes. The new range features a variety of products, including but not limited to: dish soap, laundry detergent, bathroom cleaners, all-purpose cleaner, glass cleaner, cleaning concentrates, and reusable glass spray bottles. Every product is sustainably sourced, shockingly affordable, and seriously effective. Products include: No harsh chemicals. No synthetic fragrances. Ingredient transparency. Mineral- and plant-based formulas Ethical and cruelty-free supply chains. Christine McNerney,
