Branding
Grove Collaborative Inspires with Superbloom
The new skincare Retail Brand (private brand) from Grove Collaborative Superbloom features exciting watercolors and vibrant gradient hues. The brand designed by Hatch Design is based on the powerful natural ingredients found within. As a result, the watercolor-inspired bottles instantly brighten and give a glimmer of brilliance. Superbloom is made with the latest botanical science and clean ingredients, the brands 100% vegan formulas are carefully crafted to defend your skin from modern aggressors like pollution, blue light, and free radicals. Brighten, tighten, and protect your skin with some of the most powerful plants on earth. Watercolor was used to create
Retail Brands Institute Boldly becomes the Velocity Institute.
Greetings, I want to share a new and exciting development. You probably know that the Retail Brands Institute (RBI) has used the tag line “Be Bold" to help drive the industry to push its envelope. As we began planning for this year’s return to in-person events with the Velocity Conference and Expo, our team started to ask, ‘Have we been bold enough?” The name Retail Brands Institute was an important step forward, signaling the importance of Brand, but it was not the final step. So today RBI is pushing its own envelope with a name change that will leverage
JCPenney Launches the Mutual Weave Mens Brand
This week JCPenney announced the launch of a new menswear Retail Brand (private brand) designed to re-energize men’s casual wear. Mutual Weave, a thoughtfully crafted lifestyle brand inspired by one of America’s most loved and versatile staples – jeans. Men will appreciate the simplicity of achieving laidback everyday looks at a great value. Mutual Weave apparel is defined by: Sturdy construction with denim that feels—but never looks—lived-in Purposeful yet uncomplicated details that create the perfect finishing touch Durable, quality materials that give men just the right fit throughout every wear Vintage-inspired washes that are both trendy and timeless Inclusive range
Lowe’s Launches Modern Home Décor Brand Origin21
Home improvement retailer Lowe's is elevating its efforts to provide "styles for every style" with the launch of a modern style Retail Brand (private brand) , Origin21, which delivers approachable, modern design. From inspiration, to installation, to completion, Lowe's is offering shoppers everything they need to execute and finish their home projects, helping them to re-imagine the full potential of their home. Designed by the Lowe's Retail Brand team for the stylish, trend-seeking millennial consumer looking to modernize their home style, Origin21 offers a refreshing approach to home décor, pairing function and beauty through on-trend items each season. The
Kohl’s Celebrates Black History Month With New Spotlight Collection
This Black History Month, Kohl’s is helping customers see themselves reflected in Retail Brands (private brands) by offering an assortment of products with designs and messages that celebrate Black culture and history, unity, allyship, and authenticity. The “Black History, Black Future” spotlight collection was designed by Kohl’s Diversity Design Council to ensure authentic representation of our diverse customers and features an assortment of graphic tops for the family, totes, baseball caps, plush throws, pillows, candles, and more. The products are available online at Kohls.com and in 600 stores nationwide. Kohl’s Diversity Design Council, a group of associates that work together
Waitrose Partners to Offer First Co-branded Recipe Box
Late last week UK grocer Waitrose announced a new partnership with Mindful Chef, making them the first supermarket to work with a recipe box service in the UK. The 12 week trial gives customers the opportunity to try a high quality recipe box service by the UK’s highest rated recipe box company (TrustPilot) and the only UK service which offers one person options and carbon neutral deliveries. The Waitrose x Mindful Chef box brings delicious, nutritionist-designed recipe boxes to your door - customers can choose between two and five recipes a week, full of fresh, nutritious
Casey’s With Lola’s for a Spicy Snack Collab
This week Casey’s, the third-largest convenience retailer and Lola’s Fine Hot Sauce announced a partnership with which gives birth to three new exciting Retail Brand (private brand) snacks - Casey’s Zesty Jalapeno Peanuts, Casey’s Zesty Jalapeno Cashews, and Casey’s Zesty Jalapeno Pretzels. These new Casey’s co-branded snacks featuring Lola’s iconic flavor will be available in the convenience stores at over 2,400 locations starting January 22. Taufeek Shah, founder and CEO of Lola’s Fine Hot Sauce made the announcement recently and expressed his excitement over the collaboration. “Our partnership with Casey’s means a lot to our small, family-owned business,” said
Foxtrot Launches 2 New Beauty Brands
Foxtrot is launching two new beauty Rtail Brandsin 2022, the brands which launch this month, are “Best Bubs” which targets Gen Z and “Made by Definition” which targets Millenials. Best Bubs launched with three $12 bath bombs, Rubber Ducky, Moontime and Splish Splash. Made by Definition will launch with a hibiscus clay mask, three-bath salts, two body scrubs, a bath soak, and shower steamers. Prices range from $15 to $38. Carla Dunham, Foxtrot’s chief marketing officer, told WWD the brands were meant to add a touch of whimsy to the convenience-oriented business. “We’ve had bubble baths and bath
Ultrafast grocer Buyk Launches Retail Brand
Buyk, an ultrafast grocery startup that promises food delivery within 15 minutes, has rolled out a new collection of Retail Brand (private brand) products, a first, it says for their niche in the US. Buyk brand products include pantry essentials such as artisan bread, coffee, pastries, ice cream, chocolates, and candy. The debut products were launched in December, while new ones are being added on a weekly basis. The retailer aims for private brand to account for up to 40% of its product mix by the end of 2022. James Walker, Chief Executive Officer at Buyk “We are thrilled to
Gopuff Launches Basically
Jessica Glendenning, GM, New Verticals & Private Label Gopuff Today Gopuff, the rapid delivery convenience concept launched its first Retail Brand (private brand) Basically, marking the retailer’s entrance into private brand. Gopuff’s Basically gives customers access to high-quality snacks, water and home essentials at a great value. Gopuff Private Label is led by Jessica Glendenning, who joined the company last year. Glendenning is an industry leader who spent 15 years at Target and served as head of merchandising at Brandless. Gopuff has also brought on board Sonia Eschenauer as Director of Private Label Merchandising and Bri Waldoch
