Branding
Walmart Launches Private Brand Beef
Grilling season has officially kicked off, and Walmart is celebrating with the launch of private brand McClaren Farms beef — high-quality beef that will deliver tremendous value to shoppers in nearly 500 stores across five southeastern states, including Alabama, Florida, Georgia, Mississippi and South Carolina. McClaren Farms is the first launch from Walmart of its end-to-end Angus beef supply chain program. The new project aims to deliver quality beef options to Walmart customers while also meeting heightened demand for added transparency and sustainability. “The grocery business is always changing, and customers’ expectations are higher than ever,” said David Baskin, vice president
Shoppers Drug Mart Shines with Quo Beauty Pride Collection
Shoppers Drug Mart is unveiling its limited-edition private brand Quo Beauty Pride Collection, designed to inspire colorful looks for Pride festivities in 2021. Although many celebrations will be virtual in nature, the new Quo Beauty line will help beauty lovers create stand-out looks using the colors of the rainbow. With playful shade names like Inspire, Pride, Strut, Fierce and Celebrate, the new Quo Beauty™ Pride Collection contains a range of color cosmetics including waterproof eyeliners, an eyeshadow palette, eyelashes and brow stickers; nail polish and accessories, such as a brush set, headbands, sunglasses and more. Shoppers Drug Mart is supporting the LGBTQ2S+ community
Bed Bath & Beyond Launches New Private Label Simply Essential
Bed Bath & Beyond has launched Simply Essential, a new private label of more than 1,200 opening price point essential items, designed for every room of the home. As the retailer's first range at opening price points and third label launched this year, Simply Essential underpins Bed Bath & Beyond's commitment to appeal to a wide range of customer needs with new value-led options that eliminate gaps in lower price brackets. Joe Hartsig, Executive Vice President and Chief Merchandising Officer at Bed Bath & Beyond "Customers are looking for value-priced, hard-working, everyday items without sacrificing design or performance," said Joe
Bio Mundo Organic Shop Is Making Healthy Private Brand Fun
Brazilian natural and organic grocer Bio Mundo has worked with agency Cacá Passos to create private brand packaging that brings to life their mission of promoting health and well-being. Their private brand range includes seeds, teas, spices, and other essential items. The packaging comes to life with bold and oversized typography and unexpected color combinations, including yellow and light blue, the packaging goes against the trope of healthy food packaging with muted and often dull hues. Bio Mundo is making the health food world more approachable and, therefore, more whimsical. According to the agency we've started from the quote "The
Asda Launches Just Wellness by George
In an uncertain world, how can a big box retailer make personal wellness accessible for all? Wellness is now worth up to £2.8 trillion worldwide and growing rapidly. UK-based retailer Asda recognized its importance to customers and wanted to make Wellness accessible to all. They developed a new range of private brand Wellness products spanning multiple product categories, requiring a new positioning, sub-brand and packaging strategy. Whether it's fitness or mediating, drawing and crafts or enjoying a long soak in the bath, Wellness is personal and different for each individual. Stylistically, Wellness has many guises; is it graphically pure and
Albertsons Artfully Relaunches Soleil Sparkling Water
Albertsons announced a refresh of its Soleil sparkling water private brand including new special summer packaging with unique designs created by globally renowned artists and four new flavors: mango, raspberry lime, tangerine, and watermelon. Beginning in May, the new designs and flavors will be featured in the exclusive Sip to the Beat summer promotion using well-known digital music service Spotify. Customers can enjoy Soleil and unlock one of three curated Spotify music playlists: Amped Beats, Chill Vibes, and Good Times. Lisa Mirae, Senior Director of Brands and Marketing “We’re excited to team up with Spotify and share the
Lowe’s Adds Stainmaster to its Private Brand Portfolio
Home improvement retailer Lowe's has announced it acquired the Stainmaster brand, the most recognized and trusted carpet brand on the market today, advancing the home improvement retailer's Total Home strategy. With this acquisition, Lowe's will build on its decade-long exclusive position as the only national home improvement retailer to carry Stainmaster carpet. The purchase includes all brand-related intellectual property from its parent company, Invista, and all related trademarks and sub-brands. The Stainmaster acquisition is a step in delivering Lowe's Total Home strategy by elevating the retailer's assortment, providing consumers with the products and brands they trust for every project across
Jeff Bezos Final Share Holder Letter, “Create More Than You Consume.”
In 1997, Amazon CEO Jeff Bezos wrote his first letter to shareholders and began a tradition that would be emulated by startup CEOs for years to come. Bezos' original letter presented a bold vision for the evolving retailer: a relentless focus on customers above all else, and prioritization of reinvestment over short-term shareholder returns. With Bezos scheduled to step down later this year, he published his final letter. Read the full letter: 2020 Letter to Shareholders Written by Jeff Bezos To our shareowners: In Amazon’s 1997 letter to shareholders, our first, I talked about our hope to create an “enduring franchise,”
Bed Bath & Beyond Debuts Spa-Inspired Brand Haven
In a busy household, the bathroom is often the only room that can truly offer a private retreat, a place to escape the noise. In fact, a recent "Escape the Noise" survey, conducted by Bed Bath & Beyond found that 40% of Americans linger in the bathroom longer than they need to just to get more alone time. The reality, however, is that many of us are settling for less-than-tranquil bathroom spaces. The survey went on to reveal that 68% of Americans believe having a space in their home dedicated to relaxation would be helpful in improving their
JCPenney Debuts New Private Home Brand Loom + Forge
LAte last week beleaguered department store retailer JCPenney announced the introduction of the Loom + Forge brand to its private brand portfolio as it attempts to reestablish the retailer as a leading home destination. Whether mixing new pieces into an existing home, or finding something that adds a decidedly modern touch, the new collection of indoor and outdoor decor, bedding, bath, window coverings, and tabletop helps customers refresh their spaces with ease and purpose. Rich with texture, the Loom + Forge collection is designed with warm finishes, neutral shades, and quality details. From 100% cotton bedding and luxurious Turkish cotton
