Branding
ShopRite Extends Bowl & Basket to Fresh Chicken
Wakerfern and ShopRite today announced the launch of its private label, all-natural Bowl & Basket Fresh Chicken line. Whether shopping in-store or online, shoppers can now enjoy over two dozen different kinds of high-quality Bowl & Basket Fresh Chicken offerings such as breasts, thighs, fillets, wings, drumsticks. ShopRite’s launch of Bowl & Basket Fresh Chicken marks a significant expansion of the grocer's private brand poultry range in its fresh meats division. The expansive rollout demonstrates ShopRite’s continued commitment to offering its customers an ever-expanding assortment of high-quality products under its flagship private brands, Bowl & Basket, Paperbird and Wholesome Pantry.
JCPenney Introduces Thereabouts Inclusive Back-to-School Style Brand
Back-to-school season is more exciting than ever as parents prepare to send their kids back for in-person learning this fall. To ensure every kid can confidently express their style as they head into the classroom, department store JCPenney has introduced the Thereabouts private brand, a new inclusive line of kids apparel that celebrates diversity of shapes, sizes, styles, and abilities. Designed with every kid in mind, the Thereabouts collection is available exclusively at JCPenney and jcp.com beginning July 15. “We believe all kids should feel confident and capable in the clothes they wear, and parents should feel good about the clothes
Lakeside Foods Updates Branding
Private brand frozen and canned food manufacturer Lakeside Foods is updating its branding focusing on a new modern logo designed to reflect its recent growth and innovation while celebrating its rich heritage as a 134-year-old company. The new logo, dubbed the Lakeside Foods family seal, includes an image evoking the sun, lake and fields; a bold, strong font; dark navy color representing its company values of stability and trust; and an inset “EST 1887” illustrating its roots as a pea packing company in Manitowoc in 1887. Joe Yanda, president and CEO “We’ve seen many changes since we launched
Bed Bath & Beyond Launches Squared Away
Just in time for Back-to-College, Bed Bath & Beyond today launched Squared Away, a new private brand of storage, organization, and laundry care products for any home, apartment, or dorm room. Squared Away offers an extensive collection of items that were smartly designed to help customers "Home, Happier" by keeping their living spaces clean, organized and functioning well. With people opening up their homes again to guests and many college students preparing to return to life on campus, storage and organization solutions can help set the stage for clutter-free living. Bed Bath & Beyond also today launched its College, Happier
A Legen-dairy Scoop: The Secret of Publix Premium Ice Cream
George Jenkins and Joe Blanton turn on the power in the Lakeland Dairy Manufacturing Plant. Publix Premium ice cream is one of the retailer's most beloved private brand ranges. Whether customers enjoy it from a bowl, on a cone, or with a favorite baked good, kids and adults of all ages just can’t get enough of this classic dessert. While shoppers may have a Publix Premium ice cream flavor, have you ever wondered how this iconic treat first entered first came to Publix freezers? Legend has it, you can thank past Publix President, Mr. Joe Blanton, whose love
A Bold, Modern, Sweet Take on Harrods
Harrods’ private brand candy and sweets are sitting pretty in the London store’s revamped Chocolate Hall. New designs created by agency Smith &+ Village includes thick glossy inks, shots of neon and reflective foils that are used masterfully in luxury packaging to seduce shoppers in the redesigned historic space. Richard Village, Strategy Director of Smith&+Village For anyone who has missed the theatre of real-life shopping, the Chocolate Hall will sate their desires. Visitors can see artisans at work making bonbons, filled bars and other delights, with live demonstrations from Harrods’ in-house chocolate masters. And of course, the hall
Aldimania Causes a Frenzy in The U.K.
The Aldimania continues! British professional boxer and reality television star Tommy Fury caused a frenzy, when he was spotted wearing a pair of Aldimania Sliders (£3.99) from Aldi UK’s first private brand footwear collection. Proving that fans don’t need to be shopping on a celebrity budget to look the part, Aldi advocates can pick up a pair for just £3.99 by heading to Aldi.co.uk now. The sliders, as worn by Fury, are available to pre-order online now and in stores on Sunday, July 4th. What’s more the retailer gave shoppers a chance to win a pair of trainers signed by Tommy
Bed Bath & Beyond Goes Eclectic with Wild Sage
Bed Bath & Beyond today launched Wild Sage, a new private brand of stylish, eclectic, free-spirited bedding, decor, furniture, bath products and table linens created for young adults (and the young at heart) who want to express their unique personality in their space. Just in time for 'back to college,' Wild Sage's globally inspired designs bring a world of inspiration to customers' doorsteps and into their homes or dorm rooms. Wild Sage is the fifth of at least eight private brands that Bed Bath & Beyond is introducing in fiscal year 2021 and a key pillar of the Company's comprehensive
Big Lots Adds New Apparel Private Brand Weekend Soul
With summer now underway, Columbus, Ohio-based Big Lots is rolling out a newly expanded apparel assortment – its biggest to date – for the entire family. The expansion includes the new private brand Weekend Soul as well as Reebok, One World, and Como Vintage. “There can be no denying that the past 18 months have changed the way we all approach getting dressed in the morning, choosing functional everyday wear that’s comfortable, yet fashionable. We kept this top of mind when deciding to greatly expand our apparel assortment with new brands, styles, and options for every customer,” said
7-Eleven ‘Wines’ Up Summer with Plot + Point
Summertime and the sippin' is easy – with 7-Eleven's new Plot + Point private brand wine. Available in two popular summer varietals, chardonnay and pinot grigio, Plot + Point Wine is packaged in a Tetra Pak container featuring a screwcap top that makes it easy to pack and sip during all summertime activities, from the beach to backyard gatherings. The medium-bodied Chardonnay has aromas of green apple, pineapple and a touch of oak and the pinot grigio varietal is light and crisp, with notes of citrus and flavors of ripe apple and juicy peach. Each California vintage has an ABV
