Branding
Lowe’s Adds Stainmaster to its Private Brand Portfolio
Home improvement retailer Lowe's has announced it acquired the Stainmaster brand, the most recognized and trusted carpet brand on the market today, advancing the home improvement retailer's Total Home strategy. With this acquisition, Lowe's will build on its decade-long exclusive position as the only national home improvement retailer to carry Stainmaster carpet. The purchase includes all brand-related intellectual property from its parent company, Invista, and all related trademarks and sub-brands. The Stainmaster acquisition is a step in delivering Lowe's Total Home strategy by elevating the retailer's assortment, providing consumers with the products and brands they trust for every project across
Jeff Bezos Final Share Holder Letter, “Create More Than You Consume.”
In 1997, Amazon CEO Jeff Bezos wrote his first letter to shareholders and began a tradition that would be emulated by startup CEOs for years to come. Bezos' original letter presented a bold vision for the evolving retailer: a relentless focus on customers above all else, and prioritization of reinvestment over short-term shareholder returns. With Bezos scheduled to step down later this year, he published his final letter. Read the full letter: 2020 Letter to Shareholders Written by Jeff Bezos To our shareowners: In Amazon’s 1997 letter to shareholders, our first, I talked about our hope to create an “enduring franchise,”
Bed Bath & Beyond Debuts Spa-Inspired Brand Haven
In a busy household, the bathroom is often the only room that can truly offer a private retreat, a place to escape the noise. In fact, a recent "Escape the Noise" survey, conducted by Bed Bath & Beyond found that 40% of Americans linger in the bathroom longer than they need to just to get more alone time. The reality, however, is that many of us are settling for less-than-tranquil bathroom spaces. The survey went on to reveal that 68% of Americans believe having a space in their home dedicated to relaxation would be helpful in improving their
JCPenney Debuts New Private Home Brand Loom + Forge
LAte last week beleaguered department store retailer JCPenney announced the introduction of the Loom + Forge brand to its private brand portfolio as it attempts to reestablish the retailer as a leading home destination. Whether mixing new pieces into an existing home, or finding something that adds a decidedly modern touch, the new collection of indoor and outdoor decor, bedding, bath, window coverings, and tabletop helps customers refresh their spaces with ease and purpose. Rich with texture, the Loom + Forge collection is designed with warm finishes, neutral shades, and quality details. From 100% cotton bedding and luxurious Turkish cotton
Don’t worry, vehappy! EDEKA debuts vegan private brand
German supermarket the EDEKA group is expanding its private brand in an absolute growth market: Begining in April, thanks to the vegan, own brand vehappy, it will be colorful on the shelves of the EDEKA group. With bright packaging and plant-based content, the product line is aimed at all those who want to try new things, who value sustainable and climate-neutral products, for whom vegan nutrition is fun and does not mean doing without. For the launch of vehappy, plant-based milk alternatives are initially available with seven products: unsweetened oat drink and barista, classic soy drink, unsweetened almond drink, and “gurts”,
John Lewis Designs ANYDAY Style & Value
This week British retailer John Lewis parent company of Waitrose announced plans to appeal to a broader group of shoppers and their wide range of needs with the launch of a new private brand called ‘ANYDAY’ spanning homeware, technology, baby care and baby clothing. The range will focus on delivering enhanced value in the products customers love and need for daily life, while maintaining the John Lewis promise of quality and trust. Over 2,400 ANYDAY stylish, thoughtfully-designed products are available to purchase on johnlewis.com and will be available when our shops open from Monday, April 12. In the autumn we
Amazon Launched New Brand – Aplenty
Amazon said Monday that it has launched a new food private brand, Aplenty. The brand will include snack items like pita chips, crackers and cookies, as well as condiments, frozen foods and pantry staples. Over the next year, the retailer plans to grow the brand with hundreds of Aplenty products, including sweets, cookies, salty snacks, frozen foods, baking mixes and pantry staples. Aplenty is rooted in quality ingredients, without artificial flavors, synthetic colors, or high fructose corn syrup, every product is rigorously taste-tested to meet its Delicious Guarantee, offering a refund to shoppers if they don’t like the product.
CVS Health Launches Goodline Grooming Co
The men’s grooming category has been talked about for years, but it’s finally begun to reach the mainstream. The global men’s grooming industry is expected to hit $78.6 billion by 2023, from $57.7 billion in 2017, according to a Research and Markets report. Hoping to capture share in that dramatic growth CVS Health has launched a new men's grooming private brand that provides simple yet “good for you” products. Designed by NYC-based agency Standard Black, Goodline Grooming Co was born by bringing together the familiar barbershop aesthetic with simple, eye-catching, and modern design that appeals to guys today. Offering effortless
Bed Bath & Beyond Launches Nestwell to Rest Well
While the pandemic has Americans cloistered in their homes, the bedroom has become the retreat of choice for many. According to the recent “The Way We Nest” study conducted by Bed Bath & Beyond, 80% of Americans surveyed say their bed is their happy place and 76% view the bedroom as their sanctuary. Even as we begin to re-emerge this Spring, it’s likely our new-found appreciation for our beds will persist. But let’s face it, with so many options available on the market, it can be overwhelming to find the perfect linens for your home—especially if you don’t want to
Rewe Germany Reimagines JA!
Rewe Group Germany's iconic private brand ja! has undergone a transformation with agency Hajok Design giving more than 800 items in the brand a cheerful and high-quality redesign. In 1982 the Rewe private label became ja!. It was launched with the aim of offering good quality at a reasonable price, attracting customers who shop at discounters. The aim of the original package design was to "reduce to the max", giving the entry-level brand a minimalist, uniform design language. This strategy conquered the supermarket shelves and ja! established itself as the most successful and best-known private label in Germany. This iconic
