Branding
The Home Depot’s CEO Craig Menear Discusses the Retailers Billion Dollar Brands
Last week on June 3, 2021, Craig Menear – Chairman and Chief Executive Officer, The Home Depot and Brandon Fletcher, Alliance Bernstein talked during the Alliance Bernstein 37th Annual Strategic Decisions Conference. During the conversation, the pair discussed the Home Improvement Retailers private brand program. Craig Menear I don't know that we would say that we have the expertise, if you will, within the organization to think about vertical integration at that kind of level. That again, when we set out to look at a longer-term plan for the Home Depot, back in 2015, we said, it's just as important
JCPenney Expands Stylus Private Brand to Men’s Apparel
Late last week JCPenney announced the expansion of its Stylus private brand to include men’s apparel and accessories, complementing the women’s apparel assortment that successfully launched last fall. The styleisure brand extends beyond athleisure or activewear with versatile pieces that customers crave in their multifaceted day. Promoting equal parts style and comfort, the men’s Stylus collection includes quality T-shirts, polos, jogger pants, chinos, hoodies, bomber jackets, and shoes that can be easily mixed and matched for an effortless, put-together look. The new collection is available exclusively at JCPenney in 551 of its 672 stores and on jcp.com. Michelle Wlazlo,
Bed Bath & Beyond Unveils Its Next Wave of Private Brands
Bed Bath & Beyond today announced that it will launch three new Private Brands this quarter, continuing the Retailer's execution of its biggest strategic shift in a generation to rebuild its authority in the $180 billion home market. With the launch of the new Private Brands in the coming weeks, the retrailer will have launched six Private Brands in five months – which is ahead of its previously announced 6-month timetable and in advance of the important Back to College shopping season. The Private Brands that will launch in the coming weeks and be available only at Bed Bath &
Whole Foods Aces Redesign With In-House Team
Whole Foods tapped into the expertise of its in-house design team to execute the highly successful packaging redesign of its 365 by Whole Foods Market brand. The redesign resulted in great feedback from its merchants and customers and was a big factor in the retailer winning the Vertex Award for 2021 Retailer of the Year for the Americas. Three Whole Foods executives outlined the successful redesign process during the virtual My Private Brand Design Summit, in a conversation with Christopher Durham, President, My Private Brand. Updating the 2010 Design The new design, unveiled in 2020, updated a look created for
Walmart Launches Private Brand Beef
Grilling season has officially kicked off, and Walmart is celebrating with the launch of private brand McClaren Farms beef — high-quality beef that will deliver tremendous value to shoppers in nearly 500 stores across five southeastern states, including Alabama, Florida, Georgia, Mississippi and South Carolina. McClaren Farms is the first launch from Walmart of its end-to-end Angus beef supply chain program. The new project aims to deliver quality beef options to Walmart customers while also meeting heightened demand for added transparency and sustainability. “The grocery business is always changing, and customers’ expectations are higher than ever,” said David Baskin, vice president
Shoppers Drug Mart Shines with Quo Beauty Pride Collection
Shoppers Drug Mart is unveiling its limited-edition private brand Quo Beauty Pride Collection, designed to inspire colorful looks for Pride festivities in 2021. Although many celebrations will be virtual in nature, the new Quo Beauty line will help beauty lovers create stand-out looks using the colors of the rainbow. With playful shade names like Inspire, Pride, Strut, Fierce and Celebrate, the new Quo Beauty™ Pride Collection contains a range of color cosmetics including waterproof eyeliners, an eyeshadow palette, eyelashes and brow stickers; nail polish and accessories, such as a brush set, headbands, sunglasses and more. Shoppers Drug Mart is supporting the LGBTQ2S+ community
Bed Bath & Beyond Launches New Private Label Simply Essential
Bed Bath & Beyond has launched Simply Essential, a new private label of more than 1,200 opening price point essential items, designed for every room of the home. As the retailer's first range at opening price points and third label launched this year, Simply Essential underpins Bed Bath & Beyond's commitment to appeal to a wide range of customer needs with new value-led options that eliminate gaps in lower price brackets. Joe Hartsig, Executive Vice President and Chief Merchandising Officer at Bed Bath & Beyond "Customers are looking for value-priced, hard-working, everyday items without sacrificing design or performance," said Joe
Bio Mundo Organic Shop Is Making Healthy Private Brand Fun
Brazilian natural and organic grocer Bio Mundo has worked with agency Cacá Passos to create private brand packaging that brings to life their mission of promoting health and well-being. Their private brand range includes seeds, teas, spices, and other essential items. The packaging comes to life with bold and oversized typography and unexpected color combinations, including yellow and light blue, the packaging goes against the trope of healthy food packaging with muted and often dull hues. Bio Mundo is making the health food world more approachable and, therefore, more whimsical. According to the agency we've started from the quote "The
Asda Launches Just Wellness by George
In an uncertain world, how can a big box retailer make personal wellness accessible for all? Wellness is now worth up to £2.8 trillion worldwide and growing rapidly. UK-based retailer Asda recognized its importance to customers and wanted to make Wellness accessible to all. They developed a new range of private brand Wellness products spanning multiple product categories, requiring a new positioning, sub-brand and packaging strategy. Whether it's fitness or mediating, drawing and crafts or enjoying a long soak in the bath, Wellness is personal and different for each individual. Stylistically, Wellness has many guises; is it graphically pure and
Albertsons Artfully Relaunches Soleil Sparkling Water
Albertsons announced a refresh of its Soleil sparkling water private brand including new special summer packaging with unique designs created by globally renowned artists and four new flavors: mango, raspberry lime, tangerine, and watermelon. Beginning in May, the new designs and flavors will be featured in the exclusive Sip to the Beat summer promotion using well-known digital music service Spotify. Customers can enjoy Soleil and unlock one of three curated Spotify music playlists: Amped Beats, Chill Vibes, and Good Times. Lisa Mirae, Senior Director of Brands and Marketing “We’re excited to team up with Spotify and share the
