Branding
Don’t worry, vehappy! EDEKA debuts vegan private brand
German supermarket the EDEKA group is expanding its private brand in an absolute growth market: Begining in April, thanks to the vegan, own brand vehappy, it will be colorful on the shelves of the EDEKA group. With bright packaging and plant-based content, the product line is aimed at all those who want to try new things, who value sustainable and climate-neutral products, for whom vegan nutrition is fun and does not mean doing without. For the launch of vehappy, plant-based milk alternatives are initially available with seven products: unsweetened oat drink and barista, classic soy drink, unsweetened almond drink, and “gurts”,
John Lewis Designs ANYDAY Style & Value
This week British retailer John Lewis parent company of Waitrose announced plans to appeal to a broader group of shoppers and their wide range of needs with the launch of a new private brand called ‘ANYDAY’ spanning homeware, technology, baby care and baby clothing. The range will focus on delivering enhanced value in the products customers love and need for daily life, while maintaining the John Lewis promise of quality and trust. Over 2,400 ANYDAY stylish, thoughtfully-designed products are available to purchase on johnlewis.com and will be available when our shops open from Monday, April 12. In the autumn we
Amazon Launched New Brand – Aplenty
Amazon said Monday that it has launched a new food private brand, Aplenty. The brand will include snack items like pita chips, crackers and cookies, as well as condiments, frozen foods and pantry staples. Over the next year, the retailer plans to grow the brand with hundreds of Aplenty products, including sweets, cookies, salty snacks, frozen foods, baking mixes and pantry staples. Aplenty is rooted in quality ingredients, without artificial flavors, synthetic colors, or high fructose corn syrup, every product is rigorously taste-tested to meet its Delicious Guarantee, offering a refund to shoppers if they don’t like the product.
CVS Health Launches Goodline Grooming Co
The men’s grooming category has been talked about for years, but it’s finally begun to reach the mainstream. The global men’s grooming industry is expected to hit $78.6 billion by 2023, from $57.7 billion in 2017, according to a Research and Markets report. Hoping to capture share in that dramatic growth CVS Health has launched a new men's grooming private brand that provides simple yet “good for you” products. Designed by NYC-based agency Standard Black, Goodline Grooming Co was born by bringing together the familiar barbershop aesthetic with simple, eye-catching, and modern design that appeals to guys today. Offering effortless
Bed Bath & Beyond Launches Nestwell to Rest Well
While the pandemic has Americans cloistered in their homes, the bedroom has become the retreat of choice for many. According to the recent “The Way We Nest” study conducted by Bed Bath & Beyond, 80% of Americans surveyed say their bed is their happy place and 76% view the bedroom as their sanctuary. Even as we begin to re-emerge this Spring, it’s likely our new-found appreciation for our beds will persist. But let’s face it, with so many options available on the market, it can be overwhelming to find the perfect linens for your home—especially if you don’t want to
Rewe Germany Reimagines JA!
Rewe Group Germany's iconic private brand ja! has undergone a transformation with agency Hajok Design giving more than 800 items in the brand a cheerful and high-quality redesign. In 1982 the Rewe private label became ja!. It was launched with the aim of offering good quality at a reasonable price, attracting customers who shop at discounters. The aim of the original package design was to "reduce to the max", giving the entry-level brand a minimalist, uniform design language. This strategy conquered the supermarket shelves and ja! established itself as the most successful and best-known private label in Germany. This iconic
Target Crafts Yet Another New Private Brand Mondo Llama
Introducing Mondo Llama, a new Target private brand with nearly 400 colorful arts and crafts items to help cultivate your creativity - their first new private brand in the crafting industry in over a decade. With everything from paint sets and canvases to crafting supplies and drawing kits, there’s fun to be had for adults and kids alike, all at incredible Target prices — most items are under $25. All in the family Target shoppers shared with the retailer that they were looking for crafts with easy-to-follow instructions that cater to all creative abilities and skillsets, but they were hard to
Asda Debuts Bold Playful Redesign for Free From
Living with food intolerances shouldn’t have to be a challenge. British design agency OurCreative created this youthful redesign for Asda’s Free From private brand range. The new-look turns the idea of bland, boring Free From food on its head. Designed for both the ‘have to’ consumers and those choosing it as part of a lifestyle, our positive, uplifting brand assets both inspire and delight. All whilst ensuring clear allergen navigation is front and center. Proving that Free From doesn’t have to mean missing out. With more and more consumers choosing to cut out certain food types as well as those
Dollar General Debuts Root to End Private Brand Haircare
https://www.youtube.com/watch?v=-ZL6bbvPcu4 Discount retailer Dollar General announced today the launch of a new and affordable private brand of hair care products aimed at cleaning, conditioning, treating and styling hair - Root to End. The new line, composed of ten new products and all of which are priced at only $5 each, is now available only at more than 17,000 Dollar General neighborhood stores and is free of SLS/SLES, parabens, phthalates and mineral oil. Additionally, all products are cruelty-free and vegan. “Keeping the customer at the center of all we do, we worked to develop a clean hair care li ne
Target Grows Its Private Brand Portfolio with the Launch of Favorite Day
[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="4.9.1" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.9.1" _module_preset="default"][et_pb_text _builder_version="3.27.4" background_size="initial" background_position="top_left" background_repeat="repeat"]Ready to treat yourself to something decadently sweet or savory? Target is once again expanding its grocery private brand portfolio with the launch of Favorite Day, their latest food and beverage brand is designed to help shoppers make time for delicious moments. The new brand will feature more than 700 high-quality, carefully crafted items across bakery, snacks, candy, premium ice cream, cake decorating supplies, beverage mixers, mocktails and more. Favorite Day will begin rolling out on April 5.[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure="2_3,1_3" _builder_version="4.9.1" _module_preset="default" custom_margin="1px|auto||auto||"][et_pb_column type="2_3" _builder_version="4.9.1" _module_preset="default"][et_pb_text _builder_version="4.9.1" _module_preset="default"] “We’re thrilled
