Branding
Target Crafts Yet Another New Private Brand Mondo Llama
Introducing Mondo Llama, a new Target private brand with nearly 400 colorful arts and crafts items to help cultivate your creativity - their first new private brand in the crafting industry in over a decade. With everything from paint sets and canvases to crafting supplies and drawing kits, there’s fun to be had for adults and kids alike, all at incredible Target prices — most items are under $25. All in the family Target shoppers shared with the retailer that they were looking for crafts with easy-to-follow instructions that cater to all creative abilities and skillsets, but they were hard to
Asda Debuts Bold Playful Redesign for Free From
Living with food intolerances shouldn’t have to be a challenge. British design agency OurCreative created this youthful redesign for Asda’s Free From private brand range. The new-look turns the idea of bland, boring Free From food on its head. Designed for both the ‘have to’ consumers and those choosing it as part of a lifestyle, our positive, uplifting brand assets both inspire and delight. All whilst ensuring clear allergen navigation is front and center. Proving that Free From doesn’t have to mean missing out. With more and more consumers choosing to cut out certain food types as well as those
Dollar General Debuts Root to End Private Brand Haircare
https://www.youtube.com/watch?v=-ZL6bbvPcu4 Discount retailer Dollar General announced today the launch of a new and affordable private brand of hair care products aimed at cleaning, conditioning, treating and styling hair - Root to End. The new line, composed of ten new products and all of which are priced at only $5 each, is now available only at more than 17,000 Dollar General neighborhood stores and is free of SLS/SLES, parabens, phthalates and mineral oil. Additionally, all products are cruelty-free and vegan. “Keeping the customer at the center of all we do, we worked to develop a clean hair care li ne
Target Grows Its Private Brand Portfolio with the Launch of Favorite Day
[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="4.9.1" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.9.1" _module_preset="default"][et_pb_text _builder_version="3.27.4" background_size="initial" background_position="top_left" background_repeat="repeat"]Ready to treat yourself to something decadently sweet or savory? Target is once again expanding its grocery private brand portfolio with the launch of Favorite Day, their latest food and beverage brand is designed to help shoppers make time for delicious moments. The new brand will feature more than 700 high-quality, carefully crafted items across bakery, snacks, candy, premium ice cream, cake decorating supplies, beverage mixers, mocktails and more. Favorite Day will begin rolling out on April 5.[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row column_structure="2_3,1_3" _builder_version="4.9.1" _module_preset="default" custom_margin="1px|auto||auto||"][et_pb_column type="2_3" _builder_version="4.9.1" _module_preset="default"][et_pb_text _builder_version="4.9.1" _module_preset="default"] “We’re thrilled
Bed Bath & Beyond Reveals Plans for 8 New Private Brands In 2021
Bed Bath & Beyond announced yesterday the biggest change in its product assortment in a generation, with plans to launch at least eight new Private Brands in fiscal 2021, with six of these being launched sequentially in the first six months of the fiscal year. Marking another major step in its recently announced comprehensive growth strategy, the retailer will launch thousands of new products available only at Bed Bath & Beyond to drive differentiation, preference, and authority in the $180 billion Home market. These Brands will connect with the core customer and category segments across bed, bath, kitchen/dining, storage/organization, and
7-Eleven Launch Serafina Sparkling Mineral Water,
Looking for a bubbly, better-for-you beverage to quench your thirst? Look no further than 7‑Eleven's new private brand sparkling water – Serafina. Imported from Italy, the sparkling mineral water brand was created exclusively for 7‑Eleven and comes in three flavors: Original, Organic Lime and Organic Lemon Ginger with an SRP of $1.79 per 16.9-ounce bottle. For a limited time, thirsty customers can purchase two bottles for the price of one at participating 7‑Eleven locations. Serafina is sourced from a natural Italian spring then carbonated and bottled in the Apennine Mountains. With the sparkling water category expected to reach nearly $60 billion by 2027 and increasing
U.S. Nonwovens Rebrands as Radienz Living
[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="4.9.0" background_size="initial" background_position="top_left" background_repeat="repeat"]U.S. Nonwovens, a North American manufacturer of home and personal care products for the private label and branded markets, announced this week that it has rebranded as Radienz Living. The company, which is headquartered in Melville, NY, operates with more than 1400 employees across nine locations in North America, and manufactures a broad portfolio of products in the home and personal care categories, including disinfecting and antibacterial wipes, facial cleansers, baby wipes, fabric care, and unit dose solutions for laundry and auto dish detergent market. Radienz
SPAR UK Takes a Holistic Approach to Natural
SPAR UK has launched 15 products in their new SPAR Natural private brand range in selected SPAR stores nationwide. SPAR Natural provides a holistic approach to health & wellness to customers seeking better healthcare, healthier lifestyles, natural products, and food intolerance solutions. This innovative range enables customers to make more informed choices and includes pasta, fruit and nut bars, block chocolate, corn cakes, olive oil and soy milk. Amrit Rebello, SPAR UK Senior Brand Manager Amrit Rebello, SPAR UK Senior Brand Manager, said: “One of the top priorities for consumers in 2021 is healthy eating. This includes all
Metro’s Irresistibles Sardines
[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="3.27.4" background_size="initial" background_position="top_left" background_repeat="repeat"]How to showcase a simple and authentic product in a new way? When Canadian grocer Metro approached Pigeon Brands with this new project, the team decided to give a special twist to those simple little boxes of sardines, bringing some fun, with a circus-like inspired colorful approach. Designers played around with the classic engraved illustration, using a touch of vibrant colors that create a bold contrast with the brand’s dark tone. It’s as if the fish were on stage and about to give us a show!
South African Convenience Retailer Quickshop Launches Braai
True to its proud history of innovation and customer service, South African convenience store retailer Engen has launched an exciting new private brand Quickshop & Co. Braai with all products in the range locally sourced and offering good quality at a great price. South Africans have come to expect constant innovation from South Africa’s favorite gas station, which revolutionized the retail petroleum sector with the introduction of the Quickshop convenience store concept in the early 1990s, Woolworths Foodstop in the early 2000s, and Krispy Kreme in 2019, amongst various other convenience partnerships, least of which are the partnerships with leading
