Branding
Sainsbury’s Redesigns SO Organic
UK grocer Sainsbury’s and London based design agency BrandMe have introduced a redesign of the iconic early 2000s, Sainsbury’s SO Organic brand design. The updated design brings a strong tone of voice to stand out from the crowd. The new identity-led redesign focuses on building an enticing brand experience, encouraging consumers to get back in touch with nature and celebrate the genuine imperfection of organic produce, all while reassuring them of the premium quality and expertise that the Sainsbury’s name brings to the range.
Sam’s Club Hires Private Brand Magic Makers (Seriously, It’s a Thing!)
Over the last year, Walmart owned club store Sam’s Club has featured its associates on its official news/blog Sam’s Club News. Their latest post features a look at Jonathan Stiers Creative Director for the retailer’s Vertex Award-winning private brand Member’s Mark packaging. Sam’s Club Hires Magic Makers (Seriously, It’s a Thing!) What if we told you it was someone’s job at Sam’s Club to make you believe? Most of us would probably say we don’t believe in magic. It’s just kid stuff. Enter Sam’s Club’s magic maker… yes, that job really exists! Meet Jonathan Stiers. His real title is Creative Director
Williams Sonoma Celebrates the Holidays with Vintage Tins
[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="3.27.4" background_size="initial" background_position="top_left" background_repeat="repeat"]For Williams-Sonoma, and their customers, the arrival of the holidays means the return of their signature private brand holiday confections. Packaged in vintage-inspired tins, the Williams-Sonoma confections are often listed as top sellers at year’s end. The collectible tins have been newly designed by agency Pavement to fit right into this nostalgic look. The designs for both the Brittle Trio and Merry & Bright Sweet and Sour Gummies were inspired by the typography and colors from vintage mid-century candy tins. The intent is to make this
Pantone’s Colors of the Year reflect ‘resilience and hope’ for 2021
[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="4.7.6" background_size="initial" background_position="top_left" background_repeat="repeat"]PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating, two independent colors that highlight how different elements come together to support one another, best express the mood for Pantone Color of the Year 2021. Practical and rock solid but at the same time warming and optimistic, the union of PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating is one of strength and positivity. It is a story of color that encapsulates deeper feelings of thoughtfulness with the promise of something sunny and friendly. A message of happiness
Petco Celebrates the Holidays With Matching Pajamas
San Diego, California based pet retailer Petco is helping pet owners celebrate the holidays with three different matching pajama sets for adults ($22), children ($18), and dogs ($15) in their Holiday Tails private brand winter collection. The festive designs include snowflake, red and black tartan, and a multi-colored holiday-themed set with candy canes, gingerbread men, reindeer, and Christmas trees. Or shoppers may love matching hats are the perfect both themselves and their dogs since they say “I love my human” and “I love my dog” on them.
Albert Heijn Innovates With Culii
For those who want to eat special food this Christmas period but do not want to spend that long in the kitchen, Ahold Delhaize owned Dutch grocer Albert Heijn will introduce a new private brand range in December: Culii. Culii is available in starters, side dishes, main courses, and desserts for two people, with special ingredients and surprising culinary combinations. Each dish consists of different components, with which customers can put an extra tasty meal on the table in an instant. Culii is available all year round with varying flavors according to the season, such as crayfish cocktail with avocado cream,
JCPenney Launches Stylus in a Effort to Innovate
Late last week beleaguered department store retailer JCPenney announced the introduction of Stylus apparel private brand. This brand is part of an all-new styleisure apparel line that is designed to comfortably elevate the everyday. The Stylus brand is attempting to be the leader in this new fashion mindset that enables customers to dress effortlessly with both comfort and style. Not to be confused with athleisure, Stylus provides the style and comfort shoppers are craving in their multifaceted daily lives, creating a solution that reaches beyond the activewear category. Stylus’s all-day comfort plus style versatility reflects how JCPenney customers
It’s The Most Wonderful Time Of The Year at Aldi
The mornings are getting darker, the nights are drawing in and the temperatures are dropping, so thoughts of course turn to…. Christmas! As the most wonderful time of the year nears and the same old dull lunches simply won’t cut it anymore, Aldi UK is here to make lunches merry and bright with its festive food to go range, including six delectable and delicious Christmas sandwiches and wraps, available in stores from 1st November. Having sold a record number of sandwiches in the lead up to Christmas last year, Aldi is returning five festive favorites and is adding a Plant Menu Vegan
Coles Playfully Reinvents Candy Packaging
[et_pb_section fb_built="1" _builder_version="4.6.6" _module_preset="default"][et_pb_row _builder_version="4.6.6" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.6.6" _module_preset="default"][et_pb_text _builder_version="4.6.6" _module_preset="default"]Private Brands now account for almost one in five packaged products in Australian supermarkets. Critical to grocer Coles success was the reinvention of its private brand candy range with a packaging redesign and repositioning to elevate its lollipop and licorice range. The work created by agency Hulsbosh had to challenge awareness levels and positively engage consumers who came to Coles private brand for value products. To create personality and flavor cues for each product, a simple graphic depiction of happy, expressive faces is the central element. The ‘fun-face’ is a visual
COOP UK Launches Honest Value
Today British grocer COOP launched its new private brand Honest Value. The brand offers 50 new products at great prices while maintaining our strong Co-op standards. Honest Value is proudly Co-op, and the products in the brand will be true to the retailer's sourcing, ethical, and policy standards. Honest Value is not just another value label that cuts corners to offer lower prices. It has great prices, with great values. This means that the eggs are free-range, our protein is 100% British, the paper products are FSC certified, and the meat is Red Tractor certified. There are no artificial colorings,
