Branding
Bed Bath & Beyond Commits to Tripling Penetration & 10 New Private Brands
This morning Bed Bath & Beyond hosted its first Investor Day to unveil the details of a plan to grow as it rebuilds. The retailer also provided a three-year financial roadmap and capital allocation framework. The plan included a significant commitment to private brand. Over the next 18 months, Bed Bath & Beyond expects to launch over 10 new private brands in key destination categories with the goal of tripling the penetration of private brand within its assortment over three years. The commitment would grow private brand penetration from 10% to 30% . Mark Tritton, President and CEO, said, "We have made tremendous
Kohl’s FLX’s With New Athleisure Private Brand
Kohls announced this week the launch of a new specialty athleisure private brand, FLX, available beginning March 2021. With offerings for both men and women, FLX, pronounced “flex,” is a modern athleisure brand featuring stylish active separates made with high-quality performance fabrics and functional details. In addition to a year-round collection of core apparel — including bottoms, shorts and tees — the brand assortment will be refreshed seasonally with key transitional items, including fleece, jackets and layering pieces. Doug Howe, Kohl’s chief merchandising officer “Kohl’s is excited to introduce FLX, a new specialty athleisure brand, to our brand
7-Eleven Energizes With Triton Private Brand Energy Drink
7‑Eleven is on a bit of a private brand beverage binge. In the last two years, the Texas-based convenience retailer has introduced energy and sports drinks, Icelandic spring waters, organic milk, and cold-pressed juices. The latest to join the portfolio is Triton, a new energy drink with L-Theanine, created to meet customers' desire for a sugar-free energy option. Jack Stout, 7‑Eleven senior vice president, merchandising and demand chain Designed for anyone who wants to boost energy levels, Triton is described as "An Energy Drink for the Mind and Body," and contains caffeine and the amino acid L-theanine, both sourced
Shoprite Reimagines Wholesome Pantry
[et_pb_section fb_built="1" _builder_version="4.6.5" _module_preset="default"][et_pb_row _builder_version="4.6.5" _module_preset="default" custom_padding="||18px|||"][et_pb_column type="4_4" _builder_version="4.6.5" _module_preset="default"][et_pb_text _builder_version="4.6.5" _module_preset="default"]ShopRite has announced it is expanding and rebranding its Wholesome Pantry and Wholesome Pantry Organic private brands. Wholesome Pantry products will also be available at Fresh Grocer stores in Pennsylvania and New Jersey. ShopRite and The Fresh Grocer are supermarket banners of Wakefern Food Corp. The popular private brand of clean ingredient, affordable foods is being reintroduced this month with an updated look and feel, select new and innovative products, and a fresh tagline, “Food Set Free.” https://www.youtube.com/watch?v=qrQw28PHsGk&feature=emb_logo “We’re thrilled to be introducing a bold new look for this
The Defense Commissary Debuts Largest Ever Private Brand Promotion
More than 200 commissary private brand products will be available at savings up to 20% during one of the Defense Commissary Agency’s largest-ever private brand promotion October 12-25. DeCA: The Defense Commissary Agency operates a worldwide chain of commissaries providing groceries to military personnel, retirees and their families in a safe and secure shopping environment. Commissaries provide a military benefit, saving authorized patrons thousands of dollars annually on their purchases compared to similar products at commercial retailers. The discounted prices include a 5-percent surcharge, which covers the costs of building new commissaries and modernizing existing ones. A core military family
Casey’s General Stores Debuts Modern New Look
[et_pb_section fb_built="1" _builder_version="4.6.5" _module_preset="default"][et_pb_row _builder_version="4.6.5" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.6.5" _module_preset="default"][et_pb_text _builder_version="4.6.5" _module_preset="default"]Late last week, Casey’s General Stores unveiled a new visual identity that signals the retailer’s future as well as its small-town roots. Casey’s is pushing forward its modern guest experience with a recent brand update to “Here For Good” and new experiences and services for guests, including a loyalty program, digital expansion, and curbside pickup. Casey’s new advertising campaign started this month and includes television, outdoor and digital advertising. New private brand packaging has already begun to hit the shelf. “For half a century, Casey’s logo has stood as a beacon
Walmart Launches Modern Fashion with Free Assembly
[et_pb_section fb_built="1" _builder_version="4.6.1" _module_preset="default"][et_pb_row _builder_version="4.6.1" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.6.1" _module_preset="default"][et_pb_text _builder_version="4.6.1" _module_preset="default" hover_enabled="0" sticky_enabled="0"]Today Walmart announced the launch of the new fashion private brand Free Assembly. The modern fashion brand offers elevated style essentials at an incredible value. At its core, the new brand is born from thoughtful, simple design, quality fabrics, modern silhouettes and updated styles. It’s as timeless as it is versatile, with wardrobe staples that are easy to mix, layer and assemble freely. These are pieces designed to have staying power. Denise Incandela, SVP Women’s Group, Elevated and Online Brands, Walmart According to a post on Walmart’s
Amazon Commits to Health and Wellness With Halo
[et_pb_section fb_built="1" _builder_version="4.6.0" _module_preset="default"][et_pb_row _builder_version="4.6.0" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.6.0" _module_preset="default"][et_pb_text _builder_version="4.6.0" _module_preset="default"]In late August Amazon introduced Amazon Halo, a new service dedicated to helping customers improve their individual health and wellness. Amazon Halo combines a suite of AI-powered health features that provide actionable insights into overall wellness via the new Amazon Halo app with the private brand Amazon Halo Band, which uses multiple advanced sensors to provide the highly accurate information necessary to power Halo insights. Customers in the U.S. can request early access to Amazon Halo with the Amazon Halo Band and 6 months of Halo membership available for a special price of $64.99. Learn more
Russian Retailer Perekrestok Launches Home Story
[et_pb_section fb_built="1" _builder_version="4.6.0" _module_preset="default"][et_pb_row _builder_version="4.6.0" _module_preset="default"][et_pb_column _builder_version="4.6.0" _module_preset="default" type="4_4"][et_pb_text _builder_version="4.6.0" _module_preset="default" hover_enabled="0" sticky_enabled="0"]Russian home goods retailer Perekrestok retail chain has introduced its first private brand of paper goods and home/cooking accessories. Home Story was created by Russian agency Clёver Branding. According to the agency Home Story is targeted to family women aged 30-49 who associate their life with beautiful and comfortable things. It is very important for these women to give their family members the best, they strive to raise the quality of life in their home to a European level. They are guided by the lifestyle of celebrities, carefully
Target Expands Good & Gather with Signature Tier
[et_pb_section fb_built="1" _builder_version="4.6.0" _module_preset="default"][et_pb_row _builder_version="4.6.0" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.6.0" _module_preset="default"][et_pb_text _builder_version="4.6.0" _module_preset="default" custom_padding="||0px|||"]Target launched Good & Gather last September to give shoppers delicious, quality food without artificial flavors, synthetic colors, artificial sweeteners, and high fructose corn syrup. Just one year later, the private brand is now the retailers No. 1-selling food brand, generating more than $1 billion in sales. And they are just getting started … read on for a look at the progress and a peek at all the goodness coming this fall (think 600 new items and a Good & Gather Signature premium range featuring elevated flavors and specialty
