Branding
Russian Retailer Perekrestok Launches Home Story
[et_pb_section fb_built="1" _builder_version="4.6.0" _module_preset="default"][et_pb_row _builder_version="4.6.0" _module_preset="default"][et_pb_column _builder_version="4.6.0" _module_preset="default" type="4_4"][et_pb_text _builder_version="4.6.0" _module_preset="default" hover_enabled="0" sticky_enabled="0"]Russian home goods retailer Perekrestok retail chain has introduced its first private brand of paper goods and home/cooking accessories. Home Story was created by Russian agency Clёver Branding. According to the agency Home Story is targeted to family women aged 30-49 who associate their life with beautiful and comfortable things. It is very important for these women to give their family members the best, they strive to raise the quality of life in their home to a European level. They are guided by the lifestyle of celebrities, carefully
Target Expands Good & Gather with Signature Tier
[et_pb_section fb_built="1" _builder_version="4.6.0" _module_preset="default"][et_pb_row _builder_version="4.6.0" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.6.0" _module_preset="default"][et_pb_text _builder_version="4.6.0" _module_preset="default" custom_padding="||0px|||"]Target launched Good & Gather last September to give shoppers delicious, quality food without artificial flavors, synthetic colors, artificial sweeteners, and high fructose corn syrup. Just one year later, the private brand is now the retailers No. 1-selling food brand, generating more than $1 billion in sales. And they are just getting started … read on for a look at the progress and a peek at all the goodness coming this fall (think 600 new items and a Good & Gather Signature premium range featuring elevated flavors and specialty
Amazon Launches New Grocery Concept and 2 New Private Brands
[et_pb_section fb_built="1" _builder_version="4.5.6" _module_preset="default"][et_pb_row _builder_version="4.5.6" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.5.6" _module_preset="default"][et_pb_text _builder_version="4.5.6" _module_preset="default"]This week Amazon introduced its long awaited a grocery retail concept Amazon Fresh in Woodland Hills, California. The new store is designed from the ground up to offer a seamless grocery shopping experience, whether customers are shopping in-store or online. Amazon has leveraged it’s decades of operations experience to deliver consistently low prices, and FREE same-day delivery for Prime members. Customers shopping Amazon Fresh will find a wide assortment of national brands, private brands and high-quality produce, meat, and seafood. Plus, the Amazon culinary team has created a private brand
Carrefour’s Design Team Integral to Private Brand Success
[et_pb_section fb_built="1" _builder_version="4.5.6" _module_preset="default"][et_pb_row _builder_version="4.5.6" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.5.6" _module_preset="default"][et_pb_text _builder_version="4.5.6" _module_preset="default"]Carrefour’s multidisciplinary design team is a driving force behind the giant global retailer’s success. A presentation at Velocity Global outlined the progressive integration of the design discipline into Carrefour’s structure, and how it has contributed to the advance of Private Brand efforts. The integrated design group is “like an internal hub and expertise center to help teams build their projects,” said Tatiana Ryfer, head of Branding and Visual Identity. “We translate the company’s strategy into tangible and relevant solutions.” Ryfer and the team have helped create consistency across customer touchpoints
Waitrose Private Brand Leads A frosty debate
[et_pb_section fb_built="1" _builder_version="4.5.6" _module_preset="default"][et_pb_row _builder_version="4.5.6" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.5.6" _module_preset="default"][et_pb_text _builder_version="4.5.6" _module_preset="default"]It’s a well-known fact that when a heatwave hits and the UK is basking in balmy temperatures, the nation looks to indulge in its frozen favorites. But as the debate continues over what is actually classed as an ‘ice lolly’, (popsicle) supermarket Waitrose has introduced a sweet solution to cool off the debate. In the warmer weather, ice cream tubs are a best seller for Waitrose, with sales up 51% this year versus the previous year. But as soon as the mercury soars above the late twenties, a trend for
Wakefern’s Brand Transformation Advances
[et_pb_section fb_built="1" _builder_version="4.5.6" _module_preset="default"][et_pb_row _builder_version="4.5.6" _module_preset="default" custom_padding="57px|||||"][et_pb_column type="4_4" _builder_version="4.5.6" _module_preset="default"][et_pb_text _builder_version="4.5.6" _module_preset="default"]Wakefern Food Corp.’s strategic revamping of its own brand portfolio is further evolving as it draws positive feedback from customers. Chris Skyers, Vice President, Own Brands, outlined the latest developments in the company’s journey during his keynote presentation at Velocity Global. “We’re focusing on our core and premium portfolios, and on an innovation pipeline,” he said. New Jersey-based Wakefern, which operates the ShopRite, PriceRite Marketplace, The Fresh Grocer, Dearborn Market, and Gourmet Garage store banners, is the largest retailer-owned cooperative in the U.S. Wakefern aims to retain its reputation
Private Brand To Go
[et_pb_section fb_built="1" _builder_version="4.4.9"][et_pb_row _builder_version="4.4.9"][et_pb_column type="4_4" _builder_version="4.4.9"][et_pb_image src="https://myprivatebrand.com/wp-content/uploads/To-Go-3.jpg" title_text="To Go (3)" _builder_version="4.4.9"][/et_pb_image][et_pb_text _builder_version="4.4.9"]In June 2019. The Rukavychka (Glove) supermarket chain opened a flagship store in Lviv, where it wanted to separate the takeout food area. And a few weeks before the opening agency Mirrolab, created a new private brand with a logo that became the mark of the To Go department, remaining part of the Glove. It is based on a unique font style of the name To Go in the style of the chain and a graphic element of the "Glove" logo. For shopping areas, it was placed in a
Fairy Tale Private Brand From the Ukraine
[et_pb_section fb_built="1" _builder_version="4.4.9"][et_pb_row _builder_version="4.4.9"][et_pb_column type="4_4" _builder_version="4.4.9"][et_pb_text _builder_version="4.4.9"]Rukavychka is a supermarket chain in western Ukraine that includes more than 150 stores. This new private brand for kids called “Sirko” is named after a fairy tale character from “The Glove” (Rukavychka in Ukrainian). The team at agency mirrolab understood that parents evaluate and choose a product for their child by quality, while children pay attention to the colorful picture. It was important in design to combine both. The competitors on the shelves mostly look motley with lots of bright elements, so the design had to be clean. the team created a positive
Aldi China Launches Premium Rice Brands
[et_pb_section fb_built="1" _builder_version="4.4.9"][et_pb_row _builder_version="4.4.9"][et_pb_column _builder_version="4.4.9" type="4_4"][et_pb_image _builder_version="4.4.9" title_text="Marking-Award-6" src="https://myprivatebrand.com/wp-content/uploads/Marking-Award-6.jpg" hover_enabled="0"][/et_pb_image][et_pb_text _builder_version="4.4.9" hover_enabled="0"]Gu Yue Ren Jia and Ao Zhi Cui are new brand creations for discount grocer Aldi China’s private brands, designed to cater for the increasingly demanding and younger consumers in China. With the trading up trend in China, consumers are paying more for higher quality foreign labels. The challenge was to strike a balance between ‘local taste’ and ‘imported quality’ since staple food like rice are uniquely Chinese and consumed by people from all walks of life, young and old. Agency Brandimage helped Aldi position the new ranges as
Carrefour Belgium Launches Regional Private Brand
[et_pb_section fb_built="1" _builder_version="4.4.9"][et_pb_row _builder_version="4.4.9"][et_pb_column _builder_version="4.4.9" type="4_4"][et_pb_text _builder_version="4.4.9" hover_enabled="0"]Following launches in France, Italy, Spain and Romania, Belgium now gets to highlight the wealth of its gourmet heritage with “Les Belges” – a new private brand range for some of its most iconic products, including thin galettes, speculoos, almond tarts, brown sugar, sirop de Liège and Bruges biscuit. This month, a new line of 21 “Les Belges” stamped products (“De Belgen” in Flemish) made their first appearance on the shelves of Carrefour Belgium stores. Starting in September, they'll also be available from Carrefour stores in France, Spain, and Italy. “Following Reflets de
