Branding
DixyGroup debuts BabyBoom private brand diapers
[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column type="4_4" _builder_version="4.4.6"][et_pb_image src="https://myprivatebrand.com/wp-content/uploads/DIXI_BabyBoom_2600x1550_005-copy.psd-copy.gif" title_text="DIXI_BabyBoom_2600x1550_005-copy.psd-copy" _builder_version="4.4.6"][/et_pb_image][et_pb_text _builder_version="4.4.6"]Russian retailer DIXY Group has introduced the new private brand BabyBoom of diapers designed by Clёver Branding. The Dixy Group of Companies is one of Russia's leading retailers of grocery and everyday products. The company specializes in developing neighborhood store supermarkets in Moscow, St. Petersburg and three federal districts of Russia: Central, Northwest and Ural and also in the Kaliningrad region, which together account for more than half of the retail market for foods and everyday products in the Russian Federation.[/et_pb_text][et_pb_gallery gallery_ids="71213,71214,71215,71216,71217" show_title_and_caption="off" show_pagination="off" _builder_version="4.4.6"][/et_pb_gallery][/et_pb_column][/et_pb_row][/et_pb_section]
Waitrose to Relaunch Essentials
[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column type="4_4" _builder_version="4.4.6"][et_pb_image src="https://myprivatebrand.com/wp-content/uploads/waitrose_relaunch.jpg" title_text="waitrose_relaunch" _builder_version="4.4.6"][/et_pb_image][et_pb_text _builder_version="4.4.6"]This month, UK grocer Waitrose is relaunching its most successful private brand - Essential Waitrose. The range, first launched in 2009, was introduced to offer customers high quality and great value everyday items. More than 200 new and improved products from key categories such as skincare, yogurts, and frozen ingredients will be added to the Essential Waitrose range, all of which will have a fresh and modern packaging design. The redesign has a modern feel which reflects the quality and value of the products in the range. All products within the range have also
Coop Italy Redesigns Fior Fiore for North American Entry
[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column type="4_4" _builder_version="4.4.6"][et_pb_text _builder_version="4.4.6"]Fior Fiore, Italian grocer COOP Italia's best selling private brand is unveiling brand redesign created by QNY Creative starting with indulgent treats and snacks on shelf in the coming fall. Fior Fiore, famed for its passion for the quality of its food, approached the agency to help refresh the range in line with a new brand proposition for the U.S. market “The experience of authentic Italian food. Every day.”[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version="4.4.6"][et_pb_column type="4_4" _builder_version="4.4.6"][et_pb_image src="https://myprivatebrand.com/wp-content/uploads/Fior-Fiore-00.jpg" title_text="Fior-Fiore-00" _builder_version="4.4.6"][/et_pb_image][et_pb_text _builder_version="4.4.6"]The team created a look for the Fior Fiore the brand that reflects the love, care, and passion that
7-Eleven Launches Tote’m Brand & Lab Store
[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column type="4_4" _builder_version="4.4.6"][et_pb_text _builder_version="4.4.7" hover_enabled="0"]Being a global leader in the convenience store industry, 7-Eleven has recently focused on shifting towards new and unique offerings for each of their stores. Their “Lab Store” in Texas is currently testing multiple new sections offering anything from made-to-order smoothies to fresh bakery items. MBD was tasked with coming up with a design for their new refillable beer and wine station called The Cellar. [/et_pb_text][et_pb_text _builder_version="4.4.7" hover_enabled="0"]When Prohibition ended in 1933, “Tote’m Stores” were one of the first locations to sell quality, ice-cold beer on the go. Hoping to recapture some of this history, 7-Eleven
Asda Redesigns Little Angels Baby
[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column type="4_4" _builder_version="4.4.6"][et_pb_image src="https://myprivatebrand.com/wp-content/uploads/OurCreative_Image4-600x338.jpg" title_text="OurCreative_Image4" _builder_version="4.4.6"][/et_pb_image][et_pb_text _builder_version="4.4.6"]In a crowded and competitive marketplace, Asda’s much-loved baby private brand Little Angels had become outdated, outgrowing its existing graphical toolkit, losing credibility, consistency, and brand ownership. With a loyal following of existing customers, the brand was fast losing market share as it struggled to gain trust and attract new parents to the brand. The agency Our Creative was challenged was to create a stronger brand positioning and graphic ownership, whilst also allowing controlled flex to be appropriate across various product categories from feeding to bath toys and everything in-between.[/et_pb_text][et_pb_gallery gallery_ids="70804,70803,70802,70801,70800,70799,70798,70797,70796,70795,70794" show_title_and_caption="off" admin_label="Gallery" _builder_version="4.4.6"][/et_pb_gallery][/et_pb_column][/et_pb_row][/et_pb_section]
Delhaize Reimagines Frozen Fruit
[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="3.27.4" background_size="initial" background_position="top_left" background_repeat="repeat"][/et_pb_text][et_pb_text _builder_version="4.4.6"]Dutch grocer Delhaize has introduced a new design for its private brand frozen fruit created by DesignRepublic. The briefing was: make the fruit look appealing, fresh and qualitative… and so it looks! We were designing the whole frozen range for the private label of Delhaize. When the frozen fruits needed a redesign we really wanted the fruits to look generous, and give it a ‘what you see is what you get’ feeling: the content of the packages is exactly what you see on the box:
Coles Debuts World Flavors
[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="3.27.4" background_size="initial" background_position="top_left" background_repeat="repeat" custom_padding="||1px|||"]As strategic brand partner to Coles, one of Australia’s largest supermarket chains, Elmwood undertook the huge task of redefining the retailer’s private brand architecture. In the process, the team identified an opportunity to create a range of global food products with more authentic flavors and recipes. In a category cluttered with uninspiring, generic own brands or high end ‘artisan’ offerings, a gap was identified in the market for something that is both authentic but equally approachable for home cooks—made from authentic recipes. In collaboration with
Inside Targets New Brand – Open Story
[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column type="4_4" _builder_version="4.4.6"][et_pb_text _builder_version="4.4.6"] Julie Guggemos, Target’s senior vice president and chief design officer On the road again … just can’t wait to get on the road again? Then you’re going to need Open Story, Target’s new private brand of premium luggage made for travel lovers by travel lovers. With nearly 40 luggage and accessory items ranging from $19.99 to $179.99 (25-30% lower than comparable luggage brands), the line of stylish and durable luggage includes backpacks, garment bags and packing cubes. Open Story launches in stores on February 9 and online February 13. “Our guests find a lot of joy in traveling, and we’re thrilled that our
