Online design optimization is the act of making sure your online marketing lives up to its fullest potential, helping drive your brand’s growth and market share. Most grocery stores currently marketing online have created a shopping experience that consists of consumers wading through countless thumbnail-sized photographs of their products. These thumbnails are often a bad reproduction of your packaging and create inconsistent representation across your brand. To be fair, standing out online can be just as challenging as on a shelf. If done properly, e-commerce gives private brands the upper hand. A strategy as simple as putting your private

Phygital marketing is defined as the joining of the online and the offline environments, by taking the best parts of each space to create a more satisfying customer experience. With the swipe of a mobile device, consumers can access marketing stories that are entertaining, educational, and connected to the brand. Connected Packaging One of the first, and still popular, forms of phygital marketing is ‘connected packaging’, which contains QR codes, barcodes, or image recognition. This type of packaging connects consumers to relevant content through a browser-based app accessed through a mobile device. The Fish Agency helped wine label Chateau des Charmes become

Back in 2019, the predictions about private brand’s ascendency were flying thick and fast. Sooner or later, said business analysts, consumers would come to perceive private label products as “trustworthy competitors to national brands”. The proviso was that retailers had to act strategically, applying tiering and differentiation and keeping their focus trained on quality and packaging design. Skip forward two years and a pandemic later, and their optimism has largely proved spot-on – with transformations in private brand coming faster than expected. A so-called perfect storm of supply chain disruptions, financial uncertainty, and creeping inflation has been a major

[et_pb_section fb_built="1" _builder_version="3.22" custom_padding="5px|||||"][et_pb_row _builder_version="4.7.4" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.7.4" _module_preset="default"][et_pb_text _builder_version="4.7.4" _module_preset="default"]This guest post comes from Ted Monnin, Senior Creative Director at Equator. A consumer receives the unexpected jolt of the empty shelf, and is left surprised and confused, standing mid-aisle in the supermarket she’s relied on for years. She’s been a loyal customer – now she’s thinking she will shop elsewhere. How does the retailer win her back? Bridging gaps in trust take time – that’s true of relationships generally, and it’s true here too. Nearly nine months on from the first bout of panic stockpiling, the nation’s FMCG suppliers

[et_pb_section fb_built="1" _builder_version="4.4.9"][et_pb_row _builder_version="4.4.9"][et_pb_column type="4_4" _builder_version="4.4.9"][et_pb_text _builder_version="4.4.9"]The offerings for over-the-counter (OTC) drugs has been rather stable for decades because the law regulating these drugs discouraged innovation. So companies have been offering largely the same product year-after-year, with branded vs private brand drugs being essentially identical. Yet a change in the law promises to add new energy to this category and the possible distinction between branded vs private brand drugs.  How OTC Drugs Got Stuck Most OTC drugs do not require approval from the Food and Drug Administration (FDA). Rather anyone can make and sell these products by complying with a