Guest
COVID-19 Will Separate The Optimists From The Pessimists
[et_pb_section fb_built="1" admin_label="section" _builder_version="3.22"][et_pb_row admin_label="row" _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="4.4.8"]This guest post comes from James Butcher is CEO of Solutions for Retail Brands (S4RB). I think we can all agree that very few people are unaffected by COVID-19, and the impact will last for months or years to come. But one thing is obvious with the ceaseless media and industry coverage -it will separate the optimists from the pessimists. Even in the immediate term, the contrast is stark as I speak to different retail clients. There are those where the talk is still of “crisis management” and their
How will the coronavirus outbreak impact private brands?
[et_pb_section fb_built="1" _builder_version="4.4.7"][et_pb_row _builder_version="4.4.7"][et_pb_column type="4_4" _builder_version="4.4.7"][et_pb_text admin_label="Text" _builder_version="4.4.7"]Below is the next guest post in our campaign to help the Private Brand community during these trying times. The post comes from Rick West, President, Field Agent. Admit it. It’s on all our minds right now. How will the coronavirus outbreak change shopper behavior and what will be the impact on private brands? At Field Agent we regularly help private brands understand in-store conditions and shopper attitudes and we recently set out to understand the question about the impact of Coronavirus on their current shopping trips. We started with the shoppers themselves. On March 24, 2020, we
Accelerating Private Brands Post-Pandemic
[et_pb_section fb_built="1" _builder_version="4.4.7" custom_padding="0px|||||"][et_pb_row _builder_version="4.4.7"][et_pb_column type="4_4" _builder_version="4.4.7"][et_pb_text _builder_version="4.4.7"]This guest post comes from Chandi Gmuer is vice president of Consumer Research and Product Testing at Consumer Science and James Butcher is CEO of Solutions for Retail Brands (S4RB). Supermarkets have been among the few businesses retaining intimate contact with consumers during the coronavirus lockdowns. They have done a great job as an essential service to the community, helping to ensure safety and boost trust. In the short term, supply chain constraints led to increased purchase opportunities for Private Brand, as consumers have not been able to find certain manufacturer brands. In the medium
Supporting Consumers with Strong Private Brands
[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column type="4_4" _builder_version="4.4.6"][et_pb_text _builder_version="4.4.6"]This guest post comes from Aimee Becker, Senior Vice President, Global Strategic Advisory of Daymon.[/et_pb_text][et_pb_text _builder_version="4.4.6"]The COVID-19 pandemic has transformed the grocery shopping experience, with budget restrictions becoming a top priority. Roughly one-third of all US households have experienced an income decrease, either through the loss of employment, reduced hours or pay reductions. We know that, in these extraordinary times, Private Brands see increased trial and growth as affordable options that consumers pick up to help stretch their smaller budgets. What many consumers may not have yet fully realized is the shift that has
COVID-19 Driven Purchases Create Private Brand Trial
[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column type="4_4" _builder_version="4.4.6"][et_pb_text _builder_version="4.4.6"]Below is the next guest post in our campaign to help the Private Brand community during these trying times. The post comes from Wesley Bean, SVP, Global Retail Network, Catalina. New categories of commodities are driving impressive growth in private brand purchases during the COVID-19 crisis. Shoppers aren’t stopping at traditional entry points like milk, bread and eggs, but are adding vitamins, flour and breakfast mixes to their carts. Are retailers prepared to make this new dynamic last? Forced trial led 38 million new grocery and OTC shoppers to buy private brands in the seven weeks since
Is the New Nutrition Facts Panel the Wild West?
[et_pb_section fb_built="1" _builder_version="4.4.7"][et_pb_row _builder_version="4.4.7"][et_pb_column type="4_4" _builder_version="4.4.7"][et_pb_text _builder_version="4.4.7"]Below is the next guest post in our campaign to help the Private Brand community during these trying times. The post comes from Maria Dubuc, President, MBD. Once referred to as The Wild West by MBD’s head production artist, the new nutrition facts panel (NFP) mandated by the FDA has come a long way from its implementation in the summer of 2016. With any new initiative it takes time to understand the new rules and regulations, but MBD has been doing it for private brands for years now. So, as the old Cowboys on the block, I’m
The New Nutrition Facts Label is Law – Private Brand Opportunity!
[et_pb_section fb_built="1" _builder_version="4.4.7"][et_pb_row _builder_version="4.4.7"][et_pb_column type="4_4" _builder_version="4.4.7"][et_pb_text _builder_version="4.4.7" link_option_url_new_window="on"]Below is the next guest post in our campaign to help the Private Brand community during these trying times. The post comes from Maria Dubuc, President, MBD. We live in challenging times, with the talk of COVID-19 overshadowing our everyday lives, our business, private brand has been at the center of the retail response to the pandemic. With shoppers flocking to stores to fill their carts with private brands from every aisle. Whether they are a long time, private brand fans, or shoppers left with no choice, private brand products are now in their pantry and
