Marketing
Trader Joe’s Serves Up Dill Pickle Mustard
Are you fixing to find just the right fixin’ for your hot dog? In a pickle over picking the optimal topping for a burger? Are your everyday dressings simply not cutting the mustard? Well, worry no more – Trader Joe's has concocted an innovative condiment for your needs. Trader Joe’s Dill Pickle Mustard couples the savory versatility of mustard with the snappy, herbaceous kick of a well-dilled pickle via the addition of natural pickle flavoring, dill weed, and actual diced-up pickle pieces. Together, these elements form a superbly summer-y sauce that’s even tastier than the sum of its parts. Made
Tesco takes 20% off Soleil to help the nation stay safe in the sun
The retailer’s move comes as over half of UK adults think sun protection is expensive Skin cancer is one of the most common forms of cancer in the UK, yet up to 90% of cases can be prevented by adopting simple sun protection measures An estimated 19m UK adults don’t wear sun protection even when it’s sunny2 Tesco has taken 20% off the price of all sun protection products in its private brand sun care, Soleil, to cover the VAT Tesco has announced that it is taking care of the VAT on sun protection, by permanently reducing the price of
7-Eleven Launches Limited Edition Private Brand Swag
Street cred and street threads … convenience retailer 7‑Eleven is going all-in on its collab with Chicago native Joe Robinson – better known as Joe Freshgoods – to create a limited-edition private brand capsule collection. The first set of merch drops May 13 at 7:11 p.m. ET, kicking off the retailer's self-proclaimed Brainfreeze SZN – a super chill season celebrating all things summer, Slurpee, skating and street culture. A second wave of the fashion collab with new pieces follows two weeks later, on May 27, also going live at 7:11 p.m. ET. What a Brainfreeze SZN is to Slurpee drinks, skateboarding is to sports – EXTREME. Likewise,
Petco and Facebook to Host Pet Fashion Show
LAte last week Petco hosted a pet fashion show and dog adoption drive, called “The Perfect Fit,” through Facebook Live which combined the consumer experience of live shopping with a well recived "giveback." The show was hosted by television host Arielle Vandenberg and featured looks from Petco private brands, Youly and Reddy modeled by rescue dogs from L.A. Animal Services. Pet owners who joined virtually were able to ask questions in real-time and purchase items through Petco’s Facebook Shop.
DeVonta Smith To Partner DICK’S Sporting Goods Mens Private Brand VRST
Late last week, DICK'S Sporting Goods announced its VRST men's apparel private brand has signed two-time national champion, Heisman Trophy winner, and top professional football prospect DeVonta Smith as a brand partner. Highly regarded as one of the most talented, versatile, and stylish players in college football, Smith will be prominently featured throughout VRST marketing and merchandising and will represent the brand in both athletic and lifestyle apparel. "Style, quality, and comfort are all important to me, and it's clear that VRST is made for men who want to perform at a high level and look great, wherever they are,"
7-Eleven Japan Releases a new anime miniseries on YouTube
7-Eleven Japan’s latest promotional campaign promises that extraordinary moments can be found on the most ordinary days – as demonstrated in the world's largest convenience retailer’s new animated miniseries, ‘Rainbow Finder.’ Each short episode (less than two minutes) is essentially a commercial which features 7-eleven private branded product. The short films have the polish and the compassion of some of the most beloved uplifting anime films – and viewers have flocked to watch. The collection of videos have more than 10 million views and counting. The campaign is a collaboration with the respected Japanese studio The Answer Studio, and the episodes
The cult favorite sneaker from Lidl is back
After the resounding success of the first campaign in July 2020, Lidl Switzerland is bringing the Lidl private brand sneaker back to the shelves. The strictly limited special offer also includes Lidl sports socks and Lidlettes - Lidl Schlarpen. The collection will be available from Easter Monday, April 5th. Originally intended as an April Fool's joke, the now well-known Lidl sneaker was produced in real life in autumn 2019 and offered in a strictly limited edition of 400 genuine Lidl sneakers in the branches in Germany. Sales in Switzerland followed in July 2020. The rush for the sneaker was extremely high: in most
Ikea launches its Sixth Art Event
The sixth IKEA Art Event is a private brand limited collection that’s all about the magic that happens when the line between art and functional design blurs. This range of home furnishings presents an ingenious perspective on everyday things, inviting the wonder and curiosity sparked by art right into your home. For the new collection, IKEA has selected five artists and designers to create inspiring art pieces that will capture your imagination — and at the same time, double as useful household items to be picked up, put back down, switched on and then off. It’s a wonderful new vision
Walmart Doubles Down on TikTok Shopping
In December, Walmart partnered with TikTok to pioneer innovation for the fastest-growing digital community. The retailer brought a shoppable live stream experience to U.S. TikTok users for the very first time. The TikTok community enjoyed shopping while engaging with their favorite creators. During the event, Walmart netted 7X more views than anticipated and grew our TikTok followers by 25%. With that kind of demand and positive response, Walmart is giving TikTok users more of what they want – another live stream shopping event. On Thursday, March 11, at 9 p.m. EST, the retailer will host the “Spring Shop-Along: Beauty Edition”
CVS Pharmacy announces first ever best of Private Brand Winners
CVS Pharmacy, the retail division of CVS Health, released its first-ever Best of Our Brands awards results, revealing customers’ favorite exclusive Private Brand products across 13 categories, spanning health and wellness, beauty, and snacks. Customers voted in a survey to determine product favorites from popular Store Brand lines, including CVS Health, Live Better by CVS Health, Gold Emblem, Gold Emblem abound, GSQ by GLAMSQUAD, and pop•arazzi. Starting today, winning products are marked online with a Best of Our Brands designation in their item descriptions, helping shoppers easily discover these customer favorites at a great value. To view and shop the full
