Events

Private Brand Growth Starts Here: Sponsor the Velocity Conference!

Your Opportunity to Lead the Future of Private Brands The Velocity Institute Conference + Expo 2025 is the ultimate destination for businesses eager to lead, innovate, and thrive in the Retailer-owned Brand and private brand industry. Scheduled for May 13-15, 2025, at the stunning Mint Museum Uptown in Charlotte, NC, this premier event brings together the visionaries, innovators, and decision-makers shaping the future of private brands. Tickets are on sale now—secure your spot today! Why Sponsor Velocity 2025? Velocity 2025 isn’t just an event—it’s your gateway to unparalleled growth and visibility. Connect with senior retail executives at the forefront

The Velocity Conference + Expo 2025: Your Front Row Seat to the Future of Private Brands

REGISTER NOW! Excitement is building as we prepare for the Velocity Institute Conference + Expo 2025, happening May 13-15, 2025, at the breathtaking Mint Museum Uptown in Charlotte, NC. This premier event is where innovation meets collaboration, bringing together the leaders, visionaries, and disruptors shaping the world of Retailer-owned Brands and private brands. World-Class Keynotes That Inspire This year’s keynote lineup is nothing short of extraordinary. Get ready to hear from world-class retail executives leading the charge in private brands, visionary thought leaders redefining what’s possible, and industry challengers daring to disrupt the status quo. Each keynote is designed

Albertsons Doubles Down on Private Brand: Innovation Takes Center Stage – VELOCITY LIVE!

VELOCITY LIVE! IS SPONSORED BY This week’s Velocity Live broadcast brought the latest updates from the world of Retailer-owned Brands, featuring bold innovations, exciting product launches, and strategic insights from leading retailers around the globe. Hosted by Christopher Durham, President of the Velocity Institute, and Laraine Durham, VP of Marketing and Events, the live stream was packed with stories that illustrate how retailer-owned brands are driving value and innovation. Here’s a look back at the top stories featured during the broadcast: Albertsons Expands Retailer-Owned Brands with Innovation and Value Christopher

Velocity Conference 25 Call for Speakers

Are you or is there someone in your organization who is an experienced and dynamic speaker who can help retail and private brand professionals develop strategies, skills, and a mindset that drives private brand excellence? If so, we invite you to speak at the Velocity Conference + Innovation Expo when it returns to Charlotte, NC on May 13-15, 2025. Speakers should inspire, entertain, and engage through interactive presentations or panels providing practical, actionable takeaways. Speakers will receive access to the entire event. This is not a paid speaking opportunity. Preference will be given to working retail executives who wish to

Simple Truth Launches Affordable Resolution Rescue Bundles – VELOCITY LIVE!

VELOCITY LIVE! IS SPONSORED BY Retailer-owned brands continue to make waves in the industry, and Velocity This Week Live is at the forefront of covering these exciting developments. Hosted by Christopher Durham, President of the Velocity Institute, and Laraine Durham, VP of Marketing and Events, the weekly livestream delivers timely news, insights, and trends shaping the private brand landscape. In the latest episode, Christopher and Laraine spotlighted groundbreaking product launches and strategies that are redefining affordability, sustainability, and innovation. Here’s a detailed look at the key stories featured on the livestream.

Hurry! The Vertex Awards 2025—Enter Now Before Prices Increase!

Hurry! The Vertex Awards 2025—Enter Now Before Prices Increase! The Vertex Awards are back and ready to celebrate their 13th annual competition! Recognized globally as the pinnacle of excellence in Retailer-owned Brand, private brand, and private label design, the Vertex Awards are now open for submissions, inviting retailers, manufacturers, and agencies to showcase their most innovative and creative packaging designs. This is your chance to gain international recognition and highlight your commitment to outstanding design in Retailer-owned Brands, private brands, and private labels. Don’t miss this opportunity to set your work apart! Why Enter the Vertex Awards? Winning a

Save Now with the Early Bird Rate for the 2025 Vertex Awards – Ends December 15!

ENTER TODAY! TThe Vertex Awards are back, marking their 13th annual celebration of design excellence in Retailer-owned Brands! Submissions are now officially open, and it’s your opportunity to gain international recognition for outstanding branding and package design. Whether you're a retailer, manufacturer, or agency, the Vertex Awards provide a global stage to showcase your creativity. This year’s competition promises to highlight the most cutting-edge and inspiring designs that are transforming the Retailer-owned Brand / Private Brand industry. Now is the perfect time to submit your entries—at the best rate of the year—with Early Bird pricing available only until December

Private Brands Outpace National Brands: What’s Driving the Shift? – Velocity Live!

This week on Velocity This Week Live, we brought you the latest news and insights from the world of Retailer-owned Brands. Hosted by Christopher and Laraine Durham, the episode focused on key industry developments, exciting trends, and groundbreaking sustainability initiatives. Here’s a quick recap: TreeHouse Foods Acquires Harris Freeman’s Tea Business TreeHouse Foods made headlines with its $205 million acquisition of Harris Freeman’s private-brand tea business, including manufacturing facilities in New Jersey and Georgia. This strategic move solidifies TreeHouse’s leadership in the retailer-owned brand tea category. CEO Steve Oakland emphasized the deal's alignment with TreeHouse’s focus on higher-growth,

THE 2025 VERTEX AWARDS IS NOW OPEN FOR ENTRIES!!!

The Vertex Awards are back, officially opening submissions for their 13th annual competition. Recognized globally as the pinnacle of excellence in Retailer-owned Brand / private brand / private label branding and package design, the Vertex Awards invites retailers, manufacturers, and agencies to showcase their best work and gain international acclaim. This year, the competition promises to spotlight the most innovative and creative designs in the Retailer-owned Brand industry. Entries can now be submitted at the most cost-effective rate of the year: the Early Bird pricing. Why Enter the Vertex Awards? Winning a Vertex Award isn’t just a win—it’s a

Countdown to the Velocity Bold Bash – Limited Time Left to Join the Party!

RSVP FREE Tick Tock! Don’t Miss Out on the Velocity Bold Bash – Secure Your Spot Now! After a full, productive (and let’s face it, exhausting) day on the PLMA Trade Show floor, we invite you to relax, connect, and celebrate the boldest minds in private brands at the Velocity Bold Bash. Presented by Equator, this evening is dedicated to building connections, sparking conversations, and recognizing the most innovative leaders in our industry. When: Monday, November 18, 2023 | 6:00 – 8:00 PM CST Where: Joe’s Live Rosemont, 5441 Park Place, Rosemont, IL 60018 – conveniently located near