REGISTER NOW! The clock is ticking — and you do not want to miss the biggest private brand event of the year. The Velocity Institute Conference + Expo 2025 is coming fast, May 13–15, 2025, at the Mint Museum Uptown in Charlotte, NC. If you're serious about the future of private brands, you need to be there. This isn’t just another conference. It’s the gathering where the future of private brands is being written in real time. Why You Can’t Afford to Miss Velocity 2025 Game-Changing Keynotes and Panels – Get ahead of the curve with insights from the

VELOCITY LIVE! IS SPONSORED BY On this week’s episode of Velocity Live, hosts Christopher and Laraine Durham took viewers on a fast-paced tour of the latest stories from across the Retailer-owned Brand world. Broadcast live on Wednesday, April 9, the show featured a spotlight on Kroger’s private brand-powered Easter, an anniversary celebration for Best Choice, a big move in animal welfare from Waitrose, and the return of an iconic IKEA collection. As always, the show was focused squarely on what’s new and next in Private Brands.Christopher Durham, President of the

VELOCITY LIVE! IS SPONSORED BY This week on Velocity This Week Live, hosts Christopher Durham, President of the Velocity Institute, and Laraine Durham, Vice President of Marketing and Events, showcased five standout stories that demonstrate how today’s Retailer-owned Brands are rewriting the playbook on innovation, culture, and consumer connection.Broadcast live on LinkedIn and YouTube on Wednesday, March 26, the episode was a fast-paced tour of inventive launches, bold collaborations, and global retail moments that are shaping the future of private brand strategy. The Ordinary Sells Eggs—and It’s Not Just a

VELOCITY LIVE! IS SPONSORED BY This week on Velocity This Week Live, hosts Christopher Durham, President of the Velocity Institute, and Laraine Durham, Vice President of Marketing and Events, showcased five standout stories that demonstrate how today’s Retailer-owned Brands are rewriting the playbook on innovation, culture, and consumer connection.Broadcast live on LinkedIn and YouTube on Wednesday, March 26, the episode was a fast-paced tour of inventive launches, bold collaborations, and global retail moments that are shaping the future of private brand strategy. The Ordinary Sells Eggs—and It’s Not Just a

VELOCITY LIVE! IS SPONSORED BY On Wednesday, March 5th, Christopher Durham, President of the Velocity Institute, and Laraine Durham, VP of Marketing and Events at the Velocity Institute, hosted another dynamic episode of Velocity This Week Live. The live stream, broadcast on both LinkedIn and YouTube, was sponsored by Marketing by Design and Centric Software, bringing fresh insights and the latest updates from the world of Retailer-owned Brands directly to viewers. Misfits Market Launches Upcycled Breads Laraine kicked things off with a story about Misfits Market’s latest innovation under its

Your Opportunity to Lead the Future of Private Brands The Velocity Institute Conference + Expo 2025 is the ultimate destination for businesses eager to lead, innovate, and thrive in the Retailer-owned Brand and private brand industry. Scheduled for May 13-15, 2025, at the stunning Mint Museum Uptown in Charlotte, NC, this premier event brings together the visionaries, innovators, and decision-makers shaping the future of private brands. Tickets are on sale now—secure your spot today! Why Sponsor Velocity 2025? Velocity 2025 isn’t just an event—it’s your gateway to unparalleled growth and visibility. Connect with senior retail executives at the forefront

VELOCITY LIVE! IS SPONSORED BY Velocity Live went live on Wednesday, February 12, 2025, on YouTube and LinkedIn, bringing the latest updates in Retailer-owned Brands. Hosted by Christopher Durham and Laraine Durham, the broadcast covered major developments, from Giant Eagle’s Fair Trade-certified shrimp to M&S’s Brain Food success, and even Walmart’s private label expansion into South Africa. Here’s everything you need to know: Giant Eagle Achieves Fair Trade Certification for Private Brand Shrimp Giant Eagle made history as the first U.S. retailer to receive Fair Trade certification for its entire Nature’s

Your Opportunity to Lead the Future of Private Brands The Velocity Institute Conference + Expo 2025 is the ultimate destination for businesses eager to lead, innovate, and thrive in the Retailer-owned Brand and private brand industry. Scheduled for May 13-15, 2025, at the stunning Mint Museum Uptown in Charlotte, NC, this premier event brings together the visionaries, innovators, and decision-makers shaping the future of private brands. Tickets are on sale now—secure your spot today! Why Sponsor Velocity 2025? Velocity 2025 isn’t just an event—it’s your gateway to unparalleled growth and visibility. Connect with senior retail executives at the forefront