This Week
The Countdown Is On – Enter the Vertex Awards Now Before It’s Too Late!
The Vertex Awards are back, and the clock is ticking! ENTER NOW! This is your moment to shine on the global stage of Retailer-owned Brand, private brand, and private label design excellence. The 13th Annual Vertex Awards are officially open for submissions, but hurry—the deadline to enter is January 31, 2025! Don’t let this opportunity slip away. Showcase your most groundbreaking and innovative designs in the world’s most prestigious competition for private brand packaging. This is your chance to elevate your work, gain global recognition, and claim your spot among the best in the industry. Why Act Now? The
Albertsons Doubles Down on Private Brand: Innovation Takes Center Stage – VELOCITY LIVE!
VELOCITY LIVE! IS SPONSORED BY This week’s Velocity Live broadcast brought the latest updates from the world of Retailer-owned Brands, featuring bold innovations, exciting product launches, and strategic insights from leading retailers around the globe. Hosted by Christopher Durham, President of the Velocity Institute, and Laraine Durham, VP of Marketing and Events, the live stream was packed with stories that illustrate how retailer-owned brands are driving value and innovation. Here’s a look back at the top stories featured during the broadcast: Albertsons Expands Retailer-Owned Brands with Innovation and Value Christopher
Simple Truth Launches Affordable Resolution Rescue Bundles – VELOCITY LIVE!
VELOCITY LIVE! IS SPONSORED BY Retailer-owned brands continue to make waves in the industry, and Velocity This Week Live is at the forefront of covering these exciting developments. Hosted by Christopher Durham, President of the Velocity Institute, and Laraine Durham, VP of Marketing and Events, the weekly livestream delivers timely news, insights, and trends shaping the private brand landscape. In the latest episode, Christopher and Laraine spotlighted groundbreaking product launches and strategies that are redefining affordability, sustainability, and innovation. Here’s a detailed look at the key stories featured on the livestream.
Hurry! The Vertex Awards 2025—Enter Now Before Prices Increase!
Hurry! The Vertex Awards 2025—Enter Now Before Prices Increase! The Vertex Awards are back and ready to celebrate their 13th annual competition! Recognized globally as the pinnacle of excellence in Retailer-owned Brand, private brand, and private label design, the Vertex Awards are now open for submissions, inviting retailers, manufacturers, and agencies to showcase their most innovative and creative packaging designs. This is your chance to gain international recognition and highlight your commitment to outstanding design in Retailer-owned Brands, private brands, and private labels. Don’t miss this opportunity to set your work apart! Why Enter the Vertex Awards? Winning a
Private Brands Outpace National Brands: What’s Driving the Shift? – Velocity Live!
This week on Velocity This Week Live, we brought you the latest news and insights from the world of Retailer-owned Brands. Hosted by Christopher and Laraine Durham, the episode focused on key industry developments, exciting trends, and groundbreaking sustainability initiatives. Here’s a quick recap: TreeHouse Foods Acquires Harris Freeman’s Tea Business TreeHouse Foods made headlines with its $205 million acquisition of Harris Freeman’s private-brand tea business, including manufacturing facilities in New Jersey and Georgia. This strategic move solidifies TreeHouse’s leadership in the retailer-owned brand tea category. CEO Steve Oakland emphasized the deal's alignment with TreeHouse’s focus on higher-growth,
THE 2025 VERTEX AWARDS IS NOW OPEN FOR ENTRIES!!!
The Vertex Awards are back, officially opening submissions for their 13th annual competition. Recognized globally as the pinnacle of excellence in Retailer-owned Brand / private brand / private label branding and package design, the Vertex Awards invites retailers, manufacturers, and agencies to showcase their best work and gain international acclaim. This year, the competition promises to spotlight the most innovative and creative designs in the Retailer-owned Brand industry. Entries can now be submitted at the most cost-effective rate of the year: the Early Bird pricing. Why Enter the Vertex Awards? Winning a Vertex Award isn’t just a win—it’s a
Countdown to the Velocity Bold Bash – Limited Time Left to Join the Party!
RSVP FREE Tick Tock! Don’t Miss Out on the Velocity Bold Bash – Secure Your Spot Now! After a full, productive (and let’s face it, exhausting) day on the PLMA Trade Show floor, we invite you to relax, connect, and celebrate the boldest minds in private brands at the Velocity Bold Bash. Presented by Equator, this evening is dedicated to building connections, sparking conversations, and recognizing the most innovative leaders in our industry. When: Monday, November 18, 2023 | 6:00 – 8:00 PM CST Where: Joe’s Live Rosemont, 5441 Park Place, Rosemont, IL 60018 – conveniently located near
The Ultimate PLMA Afterparty: Cocktails and Connections at the Velocity Bold Bash
RSVP FREE After a full, productive (and let’s face it, exhausting) day on the PLMA Trade Show floor, we invite you to relax, connect, and celebrate the boldest minds in private brands at the Velocity Bold Bash. Presented by Equator, this evening is dedicated to building connections, sparking conversations, and recognizing the most innovative leaders in our industry. When: Monday, November 18, 2023 | 6:00 – 8:00 PM CST Where: Joe’s Live Rosemont, 5441 Park Place, Rosemont, IL 60018 – conveniently located near the PLMA Trade Show at the Donald E. Stephens Convention & Conference Center Connect and
Can You Really Feed a Family of Four for $20? Target’s Thanksgiving Bundle Says Yes! – Velocity This Week Live
On October 30, Velocity This Week Live, hosted by Christopher and Laraine Durham, delivered the latest news, insights, and trends within the private brand industry. Christopher Durham, President of the Velocity Institute, and Laraine Durham, VP of Marketing and Events, welcomed viewers to a packed episode, underscoring the show’s mission as the leading source for all things Private Brand, Private Label, and Retailer-owned Brands. Together, they set an engaging and informative tone, blending Christopher’s expertise with Laraine’s focus on events and audience engagement. They promised a mix of breaking news, industry insights, and updates on upcoming events—ensuring viewers
Walmart Gets Wicked with Great Value Collab – Velocity This Week Live
On this week’s episode of Velocity This Week Live, Christopher and Laraine Durham delivered a packed news broadcast on the latest private brand innovations, market insights, and industry trends. Here’s a quick recap of the top stories discussed: Fareway Launches Premium Brand: Truly Yours Midwestern grocer Fareway has rolled out its new premium private label, Truly Yours, across all 139 stores. This brand aims to provide indulgent, creative food options with busy parents and quality-seekers in mind. The first wave of products includes: Chocolate Truffles (Assorted varieties) – $12.99 Sea Salt Caramels (Dark and Milk Chocolate) – $12.99
