BJ’s Wholesale Club Launches Wellsley Farms Premium Spirits
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BJ’s Wholesale Club announced today a premium spirits collection from the retailer’s private brand, Wellsley Farms. Customers can find the new spirits, which include vodka, Canadian Whisky, and Irish Whiskey, in select BJ’s clubs now, just in time for holiday entertaining.

BJ’s premium Wellsley Farm\’s spirits offer shoppers high-quality products at an unbeatable value and are the perfect addition to any cocktail. The new collection includes 1.75-liter bottles of:

  • Wellsley Farms American Vodka (starting at $18.99): Crafted with the finest quality U.S. corn, this super-premium American-made spirit is six times distilled and gluten-free. Just what holiday punch calls for.
  • Wellsley Farms Canadian Whisky (starting at $20.99): Aged in oak casks for eight years, resulting in a deliciously mellow spirit. Perfect for a whiskey, ginger, and cranberry.
  • Wellsley Farms Irish Whiskey (starting at $27.99): A delightfully smooth, medium body whiskey, aged four years with subtle hints of chocolate-covered toffee. Use it to spice up homemade Irish Eggnog.

“BJ’s is proud to launch our exclusive Wellsley Farms premium spirits to offer our members even more value,” said Bonnie Volpe, vice president, grocery and sundries, BJ’s Wholesale Club. “Our Wellsley Farms spirits can be enjoyed neat, on the rocks or in your favorite cocktail and are the perfect addition to any gathering, especially during the holidays.”

The new Wellsley Farms spirits follow BJ’s launch of five exclusive, high-quality wines from around the world: Prosecco, Sauvignon Blanc, Pinot Grigio, Malbec and Cabernet Sauvignon.

Shoppers in select states can get their Wellsley Farms wines and spirits delivered right to their door with BJ’s new expanded same-day delivery service, available in North Carolina, Ohio, Connecticut, Massachusetts, Michigan, Virginia and Florida clubs that offer beer, wine, and spirits.

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By Published On: May 10th, 2020Tags: , , , , ,

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About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

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