Trader Joe’s Launches Implausible Protein Patties
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It may seem far outside the ordinary, implausible, even, but plant-based burgers have become one of the most popular food trends of the past few years, and there’s no sign of slowing down. Folks are increasingly going for meatless burgers for all kinds of reasons, but Trader Joe’s likes to think that one reason, in particular, is primarily responsible: plant-based burgers have gotten really, really good recently. That’s why they have launched private brand Trader Joe’s Protein Patties, a pair of pea protein-based, quarter-pound burger patties that offer the flavor and texture of a traditional beef hamburger, but with none of the meat — or any other animal-based ingredients, for that matter.

Throw these Protein Patties on the grill or in a hot skillet, and they’ll sizzle and brown, just like a traditional burger. Serve them warm on a toasty bun and take a bite, and customers will experience their satisfyingly savory flavor and marvelously meaty texture, just like in a traditional burger. Why, thanks to the crafty inclusion of beets in the ingredient deck, they’ll even stay soft and pink in the middle — just like a traditional burger. Unlike a traditional burger, though, Trader Joe’s Protein Patties are totally vegan — but that doesn’t stop them from supplying a whopping 18 grams of protein per patty.

Implausible as they may seem, Trader Joe’s Protein Patties are here, and our veggie burger game will never be the same. You’ll find eight-ounce packages in our refrigerators for $4.49 each.

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By Published On: May 13th, 2020Tags: , , , , ,

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About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

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