2020 Silver Vertex Award Winners

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El Corte Inglés Vegetable soup

Private Brand: El Corte Inglés
Retailer: El Corte Inglés
Country: Spain
Category: G3. Packaged Goods
Agency: Supperstudio

Credits:

Paco Adín, Creative Director, Supperstudio
Lourdes Morillas, Account Director, Supperstudio
Susana Seijas, Account Manager, Supperstudio
José Antonio Rojano, Corporate Private Brand Management, El Corte Inglés

Summary:

From the vegetable garden to the table. That’s the idea behind the new Cream soup range of El Corte Inglés.

Focus on healthy food gains more and more consumer attention every year, this design highlights the real ingredients. The solution abandons artificial ingredients in favor of all-natural and raw ingredients that reinforce the all-natural proposition.

The range includes two SKUs: Cream vegetable soup and Cream pumpkin soup.

By Christopher DurhamPublished On: May 26th, 2020Tags: 2020, R-BASIC, R-PRO, silver, SP-BASIC, SP-PLUS, SP-PRO, vertex awards

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.