Portuguese Grocer Mercadona Debuts 99% Cocoa Bar
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Portuguese supermarket retailer Mercadona has introduced a new private brand range of 99% chocolate bars in their Hacendado brand
This 99% chocolate bar is produced in Portugal by their specialist supplier Imperial and will be on sale in 1,636 stores in Portugal and Spain. All information about the product, the supplier, and the source is always present on the labels, in accordance with the retailer’s commitment to transparency.
For true connoisseurs of dark chocolate with intense flavors, this 100-gram bar is made up of at least 99% cocoa, as it contains only three ingredients: cocoa paste, cocoa powder, and cocoa butter. In addition, it has no added sugar or sweeteners and is a gluten-free product.
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About the Author: Christopher Durham
Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
