Just The Lobsters – Trader Joe’s
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It was only a matter of time before candy evolution would take its course and we would see which private brand Trader Joe’s Scandinavian Swimmer would rise to the top of the gummy-food chain… Turns out, it’s the Lobsters who have clawed their way to the top of our TJ’s customer hearts (and mouths)!
Trader Joe’s Just the Lobsters are the same Lobsters in the original mix. Their bright berry taste comes from natural flavors with a vibrant red hue that derives from fruit and vegetable juices. If the Lobsters are your favorite, now you can have a handful of Just the Lobsters in your claws with absolutely no sorting necessary! Each grab-n-go, four-ounce bag is just 99¢.
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About the Author: Christopher Durham
Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
