Portuguese Grocer Continente Serves New Private Brand Ice Cream
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Portuguese grocer Continente has expanded its NBE private brand ice cream line, with the introduction of new SKUs including:

  • cookies and caramel with pieces of biscuit (Cookies)
  • caramel with a caramelized popcorn coating (Popcorn)
  • chewing gum with a marshmallow coating (Marshmallow)
  • cookies and caramel with pieces of biscuit (Cookies)

Continente has also expanded its premium Magnificos ice cream brand, which was reformulated in 2019. New flavors include milk chocolate, milk chocolate with almonds, white chocolate with strawberry and white chocolate with almonds.

The grocer has also expanded its Equilibrio ice cream range, which are intended for those seeking lighter options, and contain no added sugars and palm oil.

New flavors include mango and forest fruit.


To learn more about Continente join us at Velocity Global: the My Private Brand VIRTUAL conference when, Tania Raquel Lucas, Business Unit Director- Private Label, Sonae Modelo Continente presents Continente: our journey to sustainability.

 

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August 4-5, 2020

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By Published On: July 15th, 2020Tags: , , , , ,

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About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

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