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Earlier this year Williams Sonoma introduced an updated look for several of their private brand products a Paella Mix and an innovative wine-inspired pan sauce range. The new designs were created by San Francisco based design agency Pavement. The motif for the Paella mix was inspired by Spanish tiles and included mussel shapes, which create an authentic yet modern look for this classic Valencian dish. Executed on a kraft paper bag with a gold foiled label, the finished gives the product an understated sophistication.

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