Taste the Season With Trader Joe’s Pumpkin Spice Batons
Like their Cocoa cousins, Trader Joe’s Pumpkin Spice Batons are like music for your mouth. These delicate, crunchy Wafer Cookies – carefully crafted by experienced bakers into the shape of a conductor’s baton – are filled with a soft, sweet, pumpkin-flavored cream spiced with a blend of classic pumpkin-pie spices, like cinnamon, nutmeg, ginger, and clove powders. Each private brand Baton is about six to seven inches long, giving you over half a foot of crunch & cream in every Cookie. They’re simply delightful on their own, but we also like to dip them in a hot cup of Autumn Maple Coffee or cocoa.
Each five-ounce canister of Trader Joe’s Pumpkin Spice Baton Wafer Cookies (about a dozen Batons) sells for $1.99.
About the Author: Christopher Durham
Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
