Pho, Pho, Pho – Trader Joes Warms Up the Season!

Warm, savory, and filled with satisfyingly silky textures, you’d be hard-pressed to find a more comforting comfort food than pho (pronounced fuh, for the record). Since its creation in late 19th century Vietnam, pho has turned into a certified foodie phenomenon and a staple of noodle shop menus the world over. Of course, one doesn’t always have quick access to a noodle shop, nor the time to prepare pho from scratch, which is why private brand icon Trader Joe’s has introduced Trader Joe’s Beef Pho Soup, a traditionally-inspired, sensationally-seasoned, heat-and-serve way to get your pho fix in a matter of minutes.

Every bowl of the Beef Pho Soup is made with tender, seasoned beef, perfectly-textured rice noodles, and a rich, lively broth flavored with aromatic herbs like basil and cilantro. With just six minutes in the microwave or ten minutes on the stovetop, this Pho is ready to serve with your choice of toppings: like thinly sliced jalapeños and basil. Its ease of preparation and homey, satisfying character make it a great candidate for a quick lunch at the office or home, and with a retail of $3.49 for every 13.23-ounce bowl.

By Published On: October 22nd, 2020Tags: , , , , ,

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About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

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