Amazon Fashion has launched a new private brand concept ‘Made For You,’ a new way to shop for the perfect custom fit tee created using your measurements and style in “size you.”
The virtual tool, available on the Amazon app, lets users choose from a selection of two fabrics. Then users customize the T-shirt by selecting from eight different colors, preferred sleeve, and shirt lengths, and neckline. Shoppers must input their height, weight, and two photos of themselves to get measured for a “precise” fit. The service costs $25.
Once users select their T-shirt design, fabric, and fit, Amazon’s technology will create a virtual body double for users to visualize in a 360-degree view what the T-shirt will look like without having to try it on, potentially avoiding more returns.