Giant Food Launches New Private Brand Cook-in-Bag Range

Washington D.C. Ahold Delhaize owned regional grocer Giant Food announces today its new private brand Cook-in-Bag range of convenient meal solutions. The new line includes fourteen different meat and seafood entrees that come pre-seasoned or marinated in an oven-ready bag, keeping preparation and clean up to a minimum.

Tonya Herring, Senior Vice President and Chief Merchandising Officer for Giant Food

“Our Cook-in-Bag products offer flavorful and simple meal solutions, particularly at a time when many are experiencing cooking fatigue at home,” said Tonya Herring, Senior Vice President and Chief Merchandising Officer for Giant Food. “These dishes allow families to explore new recipes that can be paired with any favorite side dishes with minimal preparation which helps to save them time so they can get back to what matters most.”

The Cook-in-Bag poultry and pork offerings, which can be prepared in the package in either an oven or crockpot, include garlic and herb whole chicken roaster, garlic and herb chicken breasts, Asian teriyaki chicken breasts, sweet kickin’ BBQ chicken breasts, chimichurri chicken thighs, carnitas chicken thighs, triple mustard and honey roast, Jamaican jerk roast, red wine & herb loin filet and Greek seasoned loin filet.

The seafood offerings, which can be prepared in an oven, include Mediterranean cod, lemon dill scallops, Chesapeake Bay style shrimp and bourbon salmon. Serving sizes vary by offering and all items are ready in an hour or less.

By Published On: January 13th, 2021Tags: , , , , ,

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About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

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