Giant Launches Ready-to-eat meals for a family of four

The Giant Company is now selling ready-to-eat meals for families that can be ready to pick up in 15 minutes. The private brand “All Set in a Box” meals include a main course and side dishes to feed four people. Giant said, “Most varieties are less than $5 per serving.” The meals are available 3-7 p.m. daily.

Options include taco kits, eight-piece chicken meals, ribs, rotisserie chicken and chicken tenders. Customers may also choose from several sides and bread options such as mashed potatoes, mac and cheese, coleslaw, macaroni salad, pepper slaw, cornbread and biscuits.

“While families are spending more time gathered around the table enjoying meals together, many are also facing meal fatigue when it comes to what they should prepare,” said John MacDonald, director of meal solutions and marketing operations, The Giant Company.

By Christopher DurhamPublished On: February 3rd, 2021Tags: giant, R-BASIC, R-PRO, SP-BASIC, SP-PLUS, SP-PRO

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.