MPB Diversity Summit Presentations Now Available FREE On Demand
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If you missed last week’s groundbreaking  My Private Brand Diversity Summit the sessions are now available on-demand for FREE courtesy of Gold Sponsor Marketing by Design (MBD). The event brought together more than 300 attendees from 11 countries around the world.

The presentations provide a wide range of important perspectives on the diversity topic. Moreover, speakers answered audience questions submitted through the Summit’s interactive online platform and helped to provide roadmaps for next steps in advancing efforts. 

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Why Diversity Matters and What You Can Do About It.

Jonathan Mayes, SVP, External Affairs & Chief Diversity Officer, ALBERTSONS

Jonathan will discuss diversity and inclusion and their impact on retail and private brand.

Diversity and the Private Brand Consumer –
Know Your Shopper, Grow Your Brand

Phyllis Johnson, Senior Director, Own Brands, CATALINA USA

A look at the demographics, unique behaviors, and lifestyles of the growing diverse consumer. Phyllis will demonstrate how to use diversity as a strategic tool.

A Conversation with Flora Ekpe-idang of Target – Black Beyond Measure

Flora Ekpe-idang, Senior Brand Marketing Manager, TARGET

The pair will discuss Target Black History Month initiatives, including their HBCU design competition and exclusive private brand product

Setting Our Intention: WISE 2021

Jen Linke, Chair of Board, WISE

Learn what WISE has planned for 2021 to continue to be the resource for increasing diversity and inclusion in the store brands industry.

A Conversation with Omar Jorge, Chairman, Aurora Grocery Group

Omar Jorge, Chairman, AURORA GROCERY GROUP

Omar and Christopher will discuss the Hispanic shopper and the unique international supermarkets that Aurora Operates. The retailer has stores in Connecticut, New Jersey, New York, North Carolina and Massachusetts operates a network of 24 local and international supermarkets under the Gala Foods and Compare Foods banners.

 

A Conversation with Chris Skyers, VP, Own Brands, Wakefern

Chris Skyers, Vice President, Own Brands, WAKEFERN

Chris Skyers and Christopher Durham will discuss diversity and inclusion, private brand supplier diversity and careers.

More than Peach: A conversation with Bellen Woodard, World’s 1st Crayon Activist & Authentic Multicultural Crayon Pioneer

Bellen and Christopher Durham will discuss her More than Peach Project.

Activating Diversity & Inclusion: a business leader’s guide to accelerating D&I

Sarah Chartrand McGowan, SVP Global Talent, Leadership & Diversity, AHOLD DELHAIZE

Sarah will discuss practical ways to accelerate diversity and inclusion, leveraging insights and best practices from Ahold Delhaize and other organizations.

Building a culture of Diversity and Inclusion in Private Brand

Clay Ellis, Executive Director of Partnership Development, MY PRIVATE BRAND
Sean Trent, Senior Business Development Manager, DAYMON
Christine Essue, Director, Strategy – Brand + Creative, PIGEON BRANDS
Dr. Vickie VanHurley, Ph.D, Professor & Brand Consultant

A panel discussion led by Clay Ellis on the changing world of private brand and diversity.

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By Published On: March 1st, 2021Tags: , , , , ,

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About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

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