7-Eleven Brighten Up Spring With Private Brand Treats

Just in time for Spring, the largest convenience retailer 7-Eleven has introduced a seasonal collection of 7-Select private brand treats. The cookies, snacks and candies, ideal for a grab-and-go treat or to save as fun and colorful Easter basket fillers.

Colorful decorated cookies, gummi candies and pretzels are available for a limited time. They include:

  • Giant frosted shortbread cookies are available in fun shapes like a bright yellow bumble bee or pink and orange butterflies.
  • Two varieties of mini-gummi candies: Colorful “Fly with Me” butterfly-shaped and “Blossom” flower-shaped each come in multi-flavor packs.
  • Salty, crunchy pretzels covered in strawberry-flavored coating with a yogurt-flavored swirl.
  • Sandwich crème cookies are a year-round favorite. Spring flavors are Carrot Cake, Pineapple Upside Down Cake and Banana Cream Pie flavored cookies.

The retailer is also introducing a co-branded coffee flavor that features PEEPS Marshmallow! The rich, sweet coffee treat is a limited-time flavor, meaning PEEPS-lovers should grab one while they can. The marshmallow-flavored latte is available at participating stores while supplies last.

“Like 7‑Eleven, PEEPS Brand Marshmallow Candies are a family favorite with lots of fans, and it’s a fun flavor addition to our latte and cappuccino selection,” said 7‑Eleven Vice President of Proprietary Beverages Jawad Bisbis. “We are always looking for new and unexpected flavors for all of our proprietary beverages – hot, cold and frozen. I hope loyal PEEPS enthusiasts will come give our limited-edition latte a try.”

Looking to enjoy marshmallowy goodness with a side of giving back? Through April 27, guests can round up their PEEPS latte purchase to the nearest dollar and the difference will be donated to local Feeding America food banks. Guests who round-up by scanning their 7Rewards barcode in the 7‑Eleven app or through the retailer’s 7NOW delivery app during checkout will be entered for the chance to win weekly prizes, including a virtual coffee date with a football legend and the chance to play scientist and create your own Snapple flavor.

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By Published On: March 28th, 2021Tags: , , , , ,

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About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

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