Albertsons Introduces Kalyana Sustainable Private Brand Wine

Albertsons announced this week the introduction of Kalyana sustainable wines to its growing lineup of sustainable private brand products.

Kalyana wines are crafted from select vineyards and grapes grown in California’s beautiful and diverse Central Coast. Both the vineyards and the winery are certified sustainable by the Certified California Sustainable Winegrowing Alliance (CSWA). CSWA has nearly two decades of experience identifying and promoting eco-friendly winegrowing practices in California.

“Our team is driven by an innovative spirit and a passion for providing our customers with products they want,” said Chad Coester, Senior Vice President of Own Brands. “We are proud to continue to drive progress on our sustainability commitments with our exclusive brands only available at our Albertsons Cos. family of stores.”

Kalyana practices careful stewardship and land preservation to create high-quality wines that will be around for generations to come. Specific techniques include:

Repurposing grape pomace to improve soil health and water retention
Cultivating native grasses to maintain ecological balance and naturally control pests
Recycling water from the production facility to irrigate the vineyards
Using predatory birds to help with pest management
Distributing fertilizers through a drip irrigation system, which eliminates the need for tractor application, lessens the impact to the soil, and reduces diesel emissions

Kalyana sustainable wines are found at Albertsons Companies stores, including Albertsons, Safeway, Vons, Pavilions, Randalls, Tom Thumb, Carrs, Jewel-Osco, Acme, Shaw’s, Star Market, United Supermarkets, Market Street and Haggen. Three wines are currently available from Kalyana:

2018 Cabernet Sauvignon: A lush wine with notes of dark red fruit, subtle spice, round tannins, and a beautiful finish.
2018 Pinot Noir: A wine that delivers notes of black cherry and baking spices, with a long, smooth finish.
2019 Chardonnay: A crisp wine with notes of green apple, pear, creamy vanilla, and a hint of toasty oak.

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By Christopher DurhamPublished On: April 8th, 2021Tags: albertsons, R-BASIC, R-PRO, SP-BASIC, SP-PLUS, SP-PRO

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.