Brazilian natural and organic grocer Bio Mundo has worked with agency Cacá Passos to create private brand packaging that brings to life their mission of promoting health and well-being. Their private brand range includes seeds, teas, spices, and other essential items. The packaging comes to life with bold and oversized typography and unexpected color combinations, including yellow and light blue, the packaging goes against the trope of healthy food packaging with muted and often dull hues. Bio Mundo is making the health food world more approachable and, therefore, more whimsical.

According to the agency we’ve started from the quote “The best way to get real organic food is to harvest it”. So, Biomundo’s products are so fresh and natural that buying looks like a harvesting experience. Therefore, inspired by rolling papers, we created a series of packaging and posters to bring up this natural and organic feeling.