Private brand frozen and canned food manufacturer Lakeside Foods is updating its branding focusing on a new modern logo designed to reflect its recent growth and innovation while celebrating its rich heritage as a 134-year-old company.

The new logo, dubbed the Lakeside Foods family seal, includes an image evoking the sun, lake and fields; a bold, strong font; dark navy color representing its company values of stability and trust; and an inset “EST 1887” illustrating its roots as a pea packing company in Manitowoc in 1887.

Joe Yanda, president and CEO

“We’ve seen many changes since we launched our existing logo decades ago, including customer and consumer trends, employee attraction and retention needs, and our growth strategies to diversify into new product categories,” said Joe Yanda, president and CEO.

“Our senior management team agreed to update our brand identity to reflect where we’re headed as a company, while retaining our bold, energetic colors and celebrating our heritage,” Yanda added. “We believe the new look conveys the energy and vision we have for the future of Lakeside Foods.”

The Lakeside Foods team is transitioning its website and social media properties immediately and has announced the change to customers. Company collateral, system-generated correspondence and building signage will be updated in stages over the next 12 months and beyond.

Lakeside Foods is one of the largest U.S. suppliers of canned and frozen vegetables and frozen whipped topping for the private label, foodservice and industrial markets. The company has grown in recent years with acquisitions in adjacent food categories (including frozen appetizers, baked beans and frozen smoothies), completed two expansions at its frozen packaging facility in Manitowoc and added a second production line at its subsidiary Riverside Foods in Two Rivers. The company also is part of a joint venture partnership to produce canned pet food.