Today Target announced the details of its impending partnership with Beauty retailer Ulta — Ulta Beauty at Target The deal aunches this August in more than 100 Target stores and on Target.com, with plans to reach a total of 800 locations in the years to come. Target’s latest partnership combines Ulta Beauty’s expertise with the convenience of shopping at Target. The new “shop-in-shop” concept will feature more than 50 prestige brands beginning with Ulta’s own private brand Ulta Beauty Collection. Other brands include Anastasia Beverly Hills, Ariana Grande, bareMinerals, Bumble and bumble, Clinique, Drybar, IT Cosmetics, Jack Black, Juvia’s Place, MAC Cosmetics, Madison Reed, Morphe, PATTERN, Philosophy, Smashbox, St. Tropez, Sunday Riley, Tarte, The Ordinary, Too Faced, TULA Skincare, Urban Decay and many others.

“Ulta Beauty at Target is unmatched in the industry, bringing guests the opportunity to discover new prestige brands while they shop Target’s incredible beauty assortment. This unique partnership is another way we continue to elevate the guest experience across our multi-category business to drive traffic and preference as we meet guests’ needs in innovative ways,” says Christina Hennington, executive vice president and chief growth officer, Target. “With two powerhouse retailers, our collective brand love, loyalty and omnichannel expertise will inspire guests and raise the bar for the beauty shopping experience.”

Each “shop-in-shop” will be near the existing Target beauty section and will feature specialized displays, discovery zones and on-trend, season-specific products.

“As the retail and beauty industries continue to evolve, we take pride in being leaders that continually redefine and elevate guest experiences. Ulta Beauty at Target reflects our commitment to drive the industry forward and keep our guests meaningfully engaged,” says Kecia Steelman, chief operating officer, Ulta Beauty. “Our dynamic teams have worked together to create a disruptive, exciting way to discover prestige beauty with a thoughtfully curated assortment and knowledgeable, approachable experts to serve as beauty gurus.”