If you’ve ever looked into meal-delivery services, you’ve probably come across Freshly. With the only requirement being to heat up the prepared food, the retailer makes lunch and dinner simple. Earlier this year, Freshly unveiled a low-carb version of its service, and now it’s stepping into the world of private brand plant-based options.
With a consumer and industry-wide demand for plant-based meal options, as Freshly describes it, the new Purely Plant line consists of six meals that are packed with protein and vegetables. The goal was to design meals that combined variety, taste, nutrition, and convenience so you don’t even have to think of what to make for dinner. From burgers to burritos to pasta, the plant-based options look so good that you may not even miss the meat.
- Rainbow Harvest Plant-Based Burger with Sticky Carrot Jam & Summer Veggie Sauté: A burger packed with seven veggies, spiced lentils, avocado, and quinoa
- Unwrapped Salsa Verde Burrito with Purely Plant Crumbles: A burrito with salsa verde, brown rice, and red pepper-spiced plant crumbles
- Indian-Spiced Chickpea Curry Bowl with Basmati Rice, Lentils & Veggies: A bowl filled with turmeric-tinged, Indian-spiced coconut curry, tomato, cauliflower, potato, and plant protein from chickpeas and lentils
- Farmstead Veggie Baked Pasta with Seasonal Veggies & Creamy Marinara: Dairy-free, gluten-free brown rice and lentil macaroni with veggies and creamy marinara with coconut milk
- Buffalo Cauliflower Mac & Cheeze with Garlicky Broccoli: Dairy-free mac made with creamy tahini sauce, nutritional yeast, almond-cashew butter, and hot sauce
- Middle Eastern Falafel Bowl with Garlicky Tahini Sauce & Whole Grains: Falafel packed with fiber and herbs and paired with peppers and a blend of lentils, quinoa, and brown and wild rice
“We’re thrilled to provide our customers with a convenient way to incorporate minimally processed, plant-based meals into their routines,” Mike Wystrach, Freshly founder and CEO, said in a press release. “We recognize that it can be challenging to eat a more plant-based diet without sacrificing on taste; but with the launch of Freshly’s Purely Plant, we’re laser-focused on delivering a variety of delicious, convenient, and better-for-you meal options, while also supporting flexitarians looking to make simple changes towards a more plant-based lifestyle.”
Mike Wystrach, Freshly founder and CEO
These six meals are available to order now, but keep in mind that delivery for only the first three options starts August 9. The second three meals will be available to ship starting on Aug. 22. Freshly offers meal plans in four-, six-, eight-, 10-, and 12-count options, starting at $8.49.
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