Department store stalwart JCPenney continues to attempt to reinvent itself and private brand continues to take a key role in that reinvention. The lateste move comes with the newly reimagined J. Ferrar and Stafford collections bring style and versatility to menswear. The J. Ferrar brand has been redesigned with modern style and comfort in mind, merging tailored suiting with easy to move in products. Now offering an expanded assortment of contemporary pants, shirts, and layering pieces, the J. Ferrar line makes it easy for the modern man to mix and match effortlessly and show up feeling current and credible.

The Stafford assortment brings elevated quality and timeless style with perfectly tailored suits and dress shirts, and a wide array of men’s sweaters, outerwear, and finely crafted footwear. Luxurious fabrics, sophisticated plaids, and cuff and collar details set this collection apart. The fresh J. Ferrar and Stafford fall looks will be available exclusively at JCPenney stores and online beginning September 16.

Comfort continues to reign supreme this fall, but it doesn’t mean sacrificing style. The artfully redesigned line of inclusive intimate apparel from JCPenney’s Ambrielle private brand offers thoughtfully crafted details, ultra-soft materials, and an impeccable fit that empowers all women to dress with confidence. Designed for every body, the Ambrielle collection offers bras, panties, shape wear, and sleepwear in a range of sizes from 32A-46G and XS-3XL and seven skin tone shades.

JCPenney makes fall transitional dressing a breeze with everyday looks and polished styles from a variety of private and national brands. Take a peek at all the fall must-haves:

• Go (Ever)Green: The shade of the season is here – evergreen’s natural versatility elevates any look, day or night. Find it throughout JCPenney’s Ryegrass™ collection of romantic dresses, beautiful blouses, and leather joggers in fall’s perfect color palette.
• Weekday Chic: Whether returning to office or staying virtual, JCPenney offers comfortable and versatile looks to accommodate any work environment; with the J. Ferrar collection’s relaxed tailoring and drawstring suiting line for men and the Worthington assortment’s mock-neck sweater and wide-leg trousers for women.
• Denim Destination: Customers can update their denim with the newest trends—from vintage straight to high-rise flare—with a large assortment from favorite national brands like Levi’s and beloved a.n.a a new approach and St. John’s Bay private brands.
• A Season to Shine: JCPenney is excited to announce the addition of Effy to its fine jewelry assortment in 250 stores and on jcp.com. Featuring more than 130 pieces ranging from diamonds to precious and semi-precious gemstones, Effy jewelry elevates any look. Snag some sparkle at the Billion Dollar Jewelry Sale through September 19.
• Workout Warmups: Any sport, any season, JCPenney has customers covered with head-to-toe women’s, men’s, and kid’s activewear staples that add warmth without extra bulk. Shop JCPenney’s exclusive Xersion activewear, and national brands Champion, Puma, Reebok, and Fila.
• Cozy Quarters: Customers will fall in love with cozy bedding, bath, and décor from the Home Expressions, Linden Street™, and Fieldcrest collections that add the beauty and hues of autumn to any home.

JCPenney is excited to continue investing in its private and national brand portfolio to offer compelling and inspiring merchandise to its customers. Shop these fall fashion finds now and discover new offerings throughout the season at your local JCPenney store and at jcp.com.