Rochester, N.Y.-based grocer Wegmans Food Markets has promoted Nicole Wegman to the president of the Wegmans brand, a newly created position. In the role, Wegman will oversee the private brand program. Wegmans iconic private brand has been key to “differentiating us from other food retailers” and helped make its stores “a destination for families and food enthusiasts.”

Wegman previously senior vice president of the Wegmans brand, joined the retailer in 1989 and has served as senior VP since 2017.

“Our mission is to help people live healthier better lives through exceptional food,” Chairman Danny Wegman said in a statement. “The innovation we’re able to bring to life through our trusted brand enables us to deliver on that mission. Nicole is leading this effort across our company to ensure we only bring the very best to our customers.”

Nicole Wegman is a daughter of Danny Wegman, grandson of Wegmans’ founder John Wegman. Her sister, Colleen Wegman, succeeded Danny Wegman as Wegmans Food Markets president and CEO in 2017.

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