Blue Apron is introducing Heat & Eat, the retailer’s first-ever prepared, single-serving meal private brand offering, ready in five minutes or less. Heat & Eat meals were designed to give customers additional flexibility to enjoy Blue Apron on different occasions throughout the week without sacrificing quality or flavor for convenience.

“A core pillar of our growth strategy is product innovation and efficient menu expansion with a goal of better integrating into our customers’ lives,” said Linda Findley Kozlowski, Blue Apron’s President, and Chief Executive Officer. “The addition of Heat & Eat meals to our product portfolio is our first entry into the growing ready-made food category and now allows us to offer 50 weekly menu options, the highest number since the company’s founding in 2012.”

Heat & Eat meals were crafted to seamlessly complement customers’ Blue Apron Signature weekly recipes, providing them with more choice and flexibility in their weekly routine. Whether they are cooking for one, seeking a quick dinner option, or an easy weekday lunch, Heat & Eat meals were designed to make meal decisions a bit easier. Heat & Eat meals are based on some of the company’s most ordered and top-rated dishes and designed to be warmed in a microwave.

“When our culinary team set out to develop Heat & Eat, we wanted to make sure we created meals that remained true to the experience our customers have come to expect from Blue Apron,” said John Adler, Blue Apron’s Vice President of Culinary. “When our customers enjoy Heat & Eat, they can trust that the same ingredient standards and unique flavors in our Signature recipes are applied to our ready-made meals.”

Currently, on Blue Apron’s Two-Serving and Four-Serving Signature menu, recipes available to order today are:

• Cheesy Guajillo Chicken & Rice with Corn, Black Beans & Peppers
• Soy-Miso Chicken & Udon Noodles with Bok Choy & Mushrooms
• Calabrian Chile Meatballs with Mashed Potatoes, Green Beans & Lemon-Caper Butter