UK online retailer Ocado Retail has launched a new range of retail brand (private brand) household & cleaning products including 70” SKU’s, ranging from trash bags and foil to laundry and cleaning sprays. The line also includes plant-based antibacterial wipes, 100% recycled and compostable refuse sacks, non-PVC and recyclable cling film. The new packaging was been designed in collaboration with the agency, Jones Knowles Ritchie (JKR).

In addition, the new range of household products will also offer items on promotion at any given time, including 2 for £5 and 2 for £4 across bags, wraps and baking.

Rachel Cox-Reynolds, head of own-brand and technical compliance at Ocado Retail, said, “We are so excited that our customers are now able to buy an even wider range of Ocado-branded products on Ocado – from butter to bananas, and now bathroom cleaner too.

“Our new range of household essentials deliver the high-quality, superb value and a huge range of choice that our customers love us for, in a bold design that looks great in every home.”