Organic Garage Expands Its Kitchen Originals Brand

Organic Garage one of Canada’s leading independent organic grocers and a developer of plant-based foods is excited to announce the expansion of its Retail Brand Kitchen Originals to include a Certified Organic Cantina Style Tortilla chip. The chips are made with 100% Canadian corn flour and are trans fat-free, cholesterol-free, and gluten-free. The company chose a cantina-style tortilla to differentiate itself in the market and this cantina-style tortilla is first baked then fried which minimizes the oil absorption and produces a pure and authentic flavor. The tortillas build on the already impressive lineup of private label products in the Kitchen Originals brand and help deliver on its tagline of “Eat like a chef for less” with this premium style chip at an everyday affordable price.

Matt Lurie, President & CEO of Organic Garage, stated, “Adding this product to our Kitchen Originals lineup continues the tradition of bringing our customers the best products from around the world and delivering chef quality products at everyday low prices. Our private label brand is meant to celebrate the “Kitchen Originals” who create and inspire every day at home or at work and will use our products in the next round of creative thinking that continues to drive the food industry forward. Eating like a chef doesn’t have to break the bank; Kitchen Originals and this new product prove that exact point.”

By Published On: November 11th, 2021Tags: , , , , ,

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About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

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