7-Eleven Launches a New Way to Recharge with Replenish +

Need a little pick-me-up? 7-Eleven’s new Replenish + Caffeine private brand sports drink is officially hitting shelves nationwide, just in time for shorter days and busier schedules. Available in two fruity flavors, Pineapple and Prickly Pear, Replenish + Caffeine drinks are the perfect option for customers looking to get their caffeine fix and recharge their energy.

Building off the successful Replenish sports drink line, 7-Eleven’s caffeinated version is made to help restore electrolytes and energy lost in exercise. Both the Pineapple and Prickly Pear flavors contain 140mg per 28oz bottle of natural caffeine extracted from green coffee beans and are high in vitamins E, B3, B5 and B6. Replenish + Caffeine drinks are free from artificial flavors, synthetic colors and high fructose corn syrup.

“At 7-Eleven, we’re constantly innovating our private brand product assortment to meet our customer’s changing needs. The demand for functional beverages, unique energy options and new flavors of our popular Replenish sports drink have all been on the rise over the past year,” said Jack Stout, Senior Vice President, Merchandising and Demand Chain at 7-Eleven. “Naturally, we combined all of these customer needs into one awesome product. We are confident Replenish + Caffeine sports drink will exceed customers’ expectations in both quality and value.”

The new sports drink options join the family of 7-Eleven Replenish flavors including 7-Select Replenish™ Cucumber Mint, Guava Splash, Lemonade, Orange Mango and Pomegranate Acai. There is also a collection of zero sugar options, including Cherry, Fruit Punch, Orange Mango and Grape.

In addition to Replenish sports drink, 7–Eleven also sells a variety of other items made with wellness in mind such as Serafina Italian sparkling mineral water, Skýra Icelandic Spring Water that’s naturally alkaline with 8.88pH, 7-Select Go!Smart Cold-Pressed Juices, 7-Select Go!Smart Fruit and Nut Trail Mixes and more at participating locations. 7–Eleven has a growing Retail Brands portfolio made up of over 1,500 products and over $1 billion in sales

By Published On: November 15th, 2021Tags: , , , , ,

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About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

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