Earlier this month IKEA U.S announced the national launch of its Buy Back & Resell service in 33 stores across the U.S. from November 1 – December 5, 2021. The retailer will also launch its new ‘Sustainable Living Shop’ in all U.S. locations and offer discounts on sustainable products during the month of November.

“IKEA is on a journey to become a circular and climate positive business by 2030. As part of this goal, we are proud to launch the IKEA Green Friday campaign and execute the national rollout of our Buy Back & Resell service in the U.S. this year,” says Javier Quiñones, IKEA U.S. President and Chief Sustainability Officer. “We want to help create a sustainable movement in society, and inspire our customers to acquire, care for and pass on IKEA products in more sustainable ways.”

Following a successful pilot at the Conshohocken, PA store this past September, IKEA U.S. is now launching its Buy Back & Resell service at 33 stores nationwide. IKEA Family members will have the opportunity to sell back their gently used IKEA Retail Brand furniture in exchange for an IKEA store credit at participating stores. Customers will be able to give their private brand furniture a second life through resale in the store’s AS-IS section, providing an even more sustainable and affordable option for many people.

“We are excited to share that the Buy Back & Resell pilot in Conshohocken had positive results – 100% of product brought in was resold versus recycled,” says Jennifer Keesson, Country Sustainability Manager, IKEA U.S. “By expanding the service to more stores across the U.S., we hope to inspire more IKEA Family members to participate and further showcase how sustainable living can be obtainable and affordable for the many.”

IKEA U.S. will also be launching its Sustainable Living Shop at all stores nationwide in honor of IKEA Green Friday. This dedicated section in each store will make it easier for customers to shop for sustainable products and provide solutions and tips to make green living easier and more affordable, with the goal of enabling customers to make impactful climate actions in their everyday life.

Lastly, the company is turning Black Friday green by offering IKEA Family members discounts on sustainable home solutions that combat pollutants, use renewable resources, or come from recycled materials. There will also be discounts on IKEA food products with sustainability certifications such as ASC and Rainforest Alliance/UTZ. These offers will be available at all IKEA U.S. stores nationwide from November 26 – 29, 2021.