Trader Joe’s Innovates with Mushroom & Truffle Flavored Pesto

If you’re a fan of rich, deep flavors, you’re going to want to give Trader Joe’s latest Retail Brand gourmet innovation TJ’s Mushroom & Truffle Flavored Pesto a try. It’s positively packed with umami-imbued ingredients, including romano cheese; portabella, cremini, and shiitake mushrooms; and white truffle oil. These fun, fungi components are suspended in a smooth oil blend, with some pine nuts added for crunch (and pesto credibility). It’s finished with chopped Italian parsley, sea salt, and black pepper, creating a Pesto that imparts intense savory flavor to your plate of pasta.

TJ’s Quite Possibly the World’s Largest Fusilli is a great delivery system for this Mushroom & Truffle Flavored Pesto, as the sauce easily clings to the spiral shape. Or you can smear a spoonful atop Brie en Croûte to create a hand-held appetizer that’s lacking for nothing in the flavor department.

By Christopher DurhamPublished On: December 6th, 2021Tags: R-BASIC, R-PRO, SP-BASIC, SP-PLUS, SP-PRO, Trader Joes

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.