Whoever proclaimed breakfast’s prevailing importance over lunch and dinner must have had oatmeal in mind. Trader Joe’s has launched a new Retail Brand (private brand) Gluten Free Organic Rolled Oats with Ancient Grains & Seeds is not only a mouthful to say, but it is a delicious and nutritious mouthful to eat, too. In addition to gluten free Oats, this is a breakfast goodie bag of good-for-you, tasty textures—loaded with amaranth and quinoa flakes, black chia seeds and brown flax meal. And with no added sugar, their earthy tasting notes really shine through. What’s more, it’s vegan-friendly!

Let Gluten Free Organic Rolled Oats with Ancient Grains & Seeds be your breakfast canvas. Serve with berries for a little natural sweetness to warm you up on a chilly morning. Or take the savory route and serve with a fried egg and a drizzle of TJ’s Crunchy Chili Onion on top. You can let your imagination stray beyond the confines of hot cereal and combine Oats with your favorite dairy alternative and refrigerate overnight for an easy meal prepped breakfast for your on-the-go mornings. You can even say ‘goodbye’ to breakfast altogether and incorporate it into your baked goods to boost your desserts!