Academy Sports + Outdoors‘ exclusive Retail Brand (private brand, private label) activewear collection, Freely, which first launched as a Women’s and Women’s Plus line in 2021, is expanding to include Freely Girls’ pieces. In addition, the brand will unveil all-new Women’s and Women’s Plus styles, patterns, and colors for the spring season, including corresponding Girls’ sets, to bring extra comfort and self-expression to any wardrobe. The new patterns and colors will be updated throughout the spring season.

Lori Fike, Vice President and DMM Athletic Apparel at Academy

“Academy Sports + Outdoors is proud to support women as they express their authentic style and spirit in pursuit of their passions,” said Lori Fike, Vice President and DMM Athletic Apparel at Academy. “We believe that confident women inspire confident girls, and the newest Freely assortment was designed to empower women regardless of activity or age.”

The new Women’s and Women’s Plus spring styles are available in sizes S-3X and the Freely Girls’ line are available in S-XL. The collections include matching pullovers, tanks, bike shorts and leggings, as well as Freely footwear for a complete fit. Freely customers can curate a closet of flexible, lifestyle-centric apparel options made with high quality materials at a great value. Prices range from $14.99 to $39.99. Additionally, over one third of the items are made from recycled materials.

“As a mother of four, I’m constantly seeking versatile clothes that move with me from my workouts to spending time with my children to running errands,” said Le Egwuatu fitness blogger and Academy partner. “Freely clothes complement my body, support my lifestyle, and allow me to tackle my day on my terms. I’m thrilled to be able to instill that essence in the next generation with their new Girls’ line.”

Customers can shop Freely’s newest Women’s, Women’s Plus and Girls’ styles and products in all 259 Academy stores.